real beauty

[Pure]

just takes the right software


added:
http://www.boardsmag.com/screeningroom/commercials/3421/

added:
http://www.youtube.com/watch?v=iYhCn0jf46U


[canadian]
http://www.campaignforrealbeauty.ca/bblank.asp?id=6895


another video from the same campaign

http://video.google.com/videoplay?docid=1731400614466797113

 

[Trinique_Fire]

amen. but i can't check out the workshops. they're all in canada.

 

[rgraham666]

Saw that in my paper the other day.

And does it make me feel good. It's about time we guys faced reality.

 

[Dr_Strabismus]

My wife was in one of their photo shoots a couple of months ago but she wasn't beautiful enough for them, they never used her in the campaign.

 

[Trinique_Fire]

My wife was in one of their photo shoots a couple of months ago but she wasn't beautiful enough for them, they never used her in the campaign.

so basically they're a bunch of hypocrites?

 

[Dr_Strabismus]

so basically they're a bunch of hypocrites?

Well, she told me they were looking for a hair type which she didnt have. But she's hot alright. I guess it's like acting -- you need to be the type they're looking for at the time.

 

[Pure]

try this and get back to me

http://www.boardsmag.com/screeningroom/commercials/3421/

 

[Liar]

so basically they're a bunch of hypocrites?

Could be. I think this one nails it.

http://www.slate.com/id/2123659/

In part, Dove's strategy is not unlike the Body Shop's old eco- and animal-friendly stance: Buy our products because you like them, but also because you're making a righteous statement. To buy Dove is to cast a vote for more "real curves" in advertising.

But there's a dirty little secret here. Because, in the end, you simply can't sell a beauty product without somehow playing on women's insecurities. If women thought they looked perfect—just the way they are—why would they buy anything?

These Dove ads say it's cool to be round and hefty … so long as your skin is taut and firm and perfect. (And, in case you're curious, Dove says these photos were not retouched at all.) But what's that, you say? You love your real curves, but you've got a little cellulite? Girl, run out and buy our hocus-pocus cream right now! Those cottage cheese thighs are vile! Dear God, cover them up!

But still, better a little hypocritical, than a lot sterotypical.

 

[Liar]

And that girl in the ad video was pretty damn cute to begin with.

In fact, ended up looking more weird than anything.

 

[Pure]

try this

http://www.youtube.com/watch?v=iYhCn0jf46U

 

[Pure]

......

 

[cheerful_deviant]

just takes the right software

added:
http://www.boardsmag.com/screeningroom/commercials/3421/

In an odd way it's really kinda cool, maybe that's not the right word, amazing? ... but it's also a little creepy.

 

[sophia jane]

This campaign bothers me because the women they use are still gorgeous and, really, not all that curvy. Using a size 8 or 10 woman rather than a size 2 is a step in the right direction, but I hardly think they should act like they're portraying real women.

 

[Trinique_Fire]

This campaign bothers me because the women they use are still gorgeous and, really, not all that curvy. Using a size 8 or 10 woman rather than a size 2 is a step in the right direction, but I hardly think they should act like they're portraying real women.

nah, they're definitely not portraying "real" women. portraying a "real" woman would be NOT sitting her in front of a makeup mirror with people to fawn all over her face and hair before going in front of the camera. however, i do think the women they use are curvy, at least compared to all the twigs in front of the camera these days.