Russian operatives can be effective because they're willing to get their hands dirty and highly experienced in that (no Madison Avenue consultant, I hope, would have thought of hacking into the DNC's computers). But the point is not that they were more effective than professional consultants, or even effective at all in increasing Trump's votes or depressing Clinton's; the problem is that they tried, and seemed to make a pretty good effort, which means they probably will be able to learn from this experience and exercise somewhat more influence over the next election, which you know they're already planning for just like pols do. And that is a problem whether the Trump team was involved or not. (I strongly suspect they were, certainly there was some communication, but too many questions about its content yet remain unanswered to say for sure. Let the investigations continue.)
What can we do to keep the Russians' fingers out of our elections?
What can we do to keep the Russians' fingers out of our elections?