shereads
Sloganless
- Joined
- Jun 6, 2003
- Posts
- 19,242
Already we know we won't see a commercial by Lincoln-Mercury that featured a priest gazing lovelingly at a car in the showroom, and hardly sparing a glance for the angelic child who's watching him...
Yes, it passed Fox Network's own panel of supposedly hyper-sensitized "content" filterers. Yes, before that it managed to make its way through the committees upon committees to which commercial concepts are subjected by advertising agencies, long before their clients see them. And god knows what hoops there were to jump through in the executive offices of Lincoln-Mercury.
And somehow, four days before the first, critical Post-Janet-Jackson's-Breast Superbowl...with Catholic diocese across the U.S. going bankrupt as they settle one lawsuit after another, brought by victims of pedophilia by priests...someone who saw the commercial on the internet finally thought it was in inexcusably bad taste.
Ya think? A priest experiencing "lust" (that's in the voice-over, according to public radiio) for a new car, which implicity provides a safe outlet and redirects his attentions from the nearest child?
A group of pedophilia survivors complained to Lincoln-Mercury after an online preview of the commercial, and "after initial resistance" they pulled the spot.
I'm not a fan of the thought police, and I think the hoopla over a woman's breast remains one of the great hypocrisies of our time. But from a business perspective, you have to wonder in this case:
WTF were they thinking?
I'll bet the spot was funny, too. I'll bet everybody who saw it, from the first storyboard to the final cut, had a blast. But face it, the American auto industry isn't exactly Take Back America, trying to shock the system. They are the system.
If they're this clueless about a commercial, no wonder their cars suck.
~ SR, one-time victim of Lincoln-Mercury-Ford; former owner of the Green Goddam, aka the NAR (a Mercury Monarch that lost the MO and the CH from its nameplate the first week out of the showroom.)
Yes, it passed Fox Network's own panel of supposedly hyper-sensitized "content" filterers. Yes, before that it managed to make its way through the committees upon committees to which commercial concepts are subjected by advertising agencies, long before their clients see them. And god knows what hoops there were to jump through in the executive offices of Lincoln-Mercury.
And somehow, four days before the first, critical Post-Janet-Jackson's-Breast Superbowl...with Catholic diocese across the U.S. going bankrupt as they settle one lawsuit after another, brought by victims of pedophilia by priests...someone who saw the commercial on the internet finally thought it was in inexcusably bad taste.
Ya think? A priest experiencing "lust" (that's in the voice-over, according to public radiio) for a new car, which implicity provides a safe outlet and redirects his attentions from the nearest child?
A group of pedophilia survivors complained to Lincoln-Mercury after an online preview of the commercial, and "after initial resistance" they pulled the spot.
I'm not a fan of the thought police, and I think the hoopla over a woman's breast remains one of the great hypocrisies of our time. But from a business perspective, you have to wonder in this case:
WTF were they thinking?
I'll bet the spot was funny, too. I'll bet everybody who saw it, from the first storyboard to the final cut, had a blast. But face it, the American auto industry isn't exactly Take Back America, trying to shock the system. They are the system.
If they're this clueless about a commercial, no wonder their cars suck.
~ SR, one-time victim of Lincoln-Mercury-Ford; former owner of the Green Goddam, aka the NAR (a Mercury Monarch that lost the MO and the CH from its nameplate the first week out of the showroom.)
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