Lancecastor
Lit's Most Beloved Poster
- Joined
- May 14, 2002
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A Matter of Trust: What Users Want From Web Sites
A Report on Consumer Concerns About Credibility of Web Sites
Based on responses from a telephone survey of 1,500 U.S. Internet users, less than one third (29%) say they trust Web sites that sell products or services. And just 33 percent say they trust Web sites that provide advice about such purchases or services.
That's surprisingly low when compared to the 58 percent who say they trust newspapers and television news and the 47 percent who say they trust the federal government in Washington.
Whether Web savvy or relatively inexperienced, Internet surfers want the sites they visit to provide easy-to-find and clearly stated information that will help them judge a site's credibility.
Users want to know who runs the site, how to reach those people if there's a problem, to find its privacy policy and how the site deals with mistakes, whether informational or transactional. For example, 80 percent of respondents say it is very important to be able to trust the information on a web site — the same percentage that say that it is very important that a site be easy to navigate.
http://www.consumerwebwatch.org/news/1_abstract.htm
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Do you think web sites should disclose who owns them in the same way as Magazines, Newspapers, Radio and Television stations all do?
Lance
A Report on Consumer Concerns About Credibility of Web Sites
Based on responses from a telephone survey of 1,500 U.S. Internet users, less than one third (29%) say they trust Web sites that sell products or services. And just 33 percent say they trust Web sites that provide advice about such purchases or services.
That's surprisingly low when compared to the 58 percent who say they trust newspapers and television news and the 47 percent who say they trust the federal government in Washington.
Whether Web savvy or relatively inexperienced, Internet surfers want the sites they visit to provide easy-to-find and clearly stated information that will help them judge a site's credibility.
Users want to know who runs the site, how to reach those people if there's a problem, to find its privacy policy and how the site deals with mistakes, whether informational or transactional. For example, 80 percent of respondents say it is very important to be able to trust the information on a web site — the same percentage that say that it is very important that a site be easy to navigate.
http://www.consumerwebwatch.org/news/1_abstract.htm
~~~~~~~~~~~~~
Do you think web sites should disclose who owns them in the same way as Magazines, Newspapers, Radio and Television stations all do?
Lance