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Pepsi production returning to Iraq - JIM FITZGERALD, ©2004 Associated Press
PepsiCo Inc. plans to resume producing Pepsi-Cola in Iraq, using the same bottler that distributed fake Pepsi after economic sanctions forced the company out of the country.
PepsiCo, headquartered in Purchase, said Wednesday it has signed an agreement with Baghdad Soft Drinks Co., Iraq's largest bottler, to make and distribute Pepsi, 7-Up and other soft drinks in central Iraq by the end of June.
"Iraqis have been great supporters of Pepsi over many years, and we're delighted to resume local production," Saad Abdul-Latif, president of the Middle East/Africa region of PepsiCo International, said in a news release.
Pepsi was introduced in Iraq in 1950 and was the country's biggest brand when PepsiCo stopped doing business in Iraq in 1990, when trade sanctions were imposed. The sanctions were lifted in May as the Sadam Hussein regime was ending.
While the sanctions were in effect, there was no locally produced Pepsi, although a small amount was imported. Baghdad Soft Drinks, which had been the Pepsi bottler since 1984, could no longer get Pepsi concentrate and began selling homemade colas in leftover Pepsi bottles, PepsiCo says. But the company is forgiving and said it feels "very fortunate to again be working in partnership with Baghdad Soft Drinks Co., which has the experience, infrastructure and local knowledge to effectively serve the needs of Iraqi consumers."
The bit in bold above made me so sad. - Perdita
full article
PepsiCo Inc. plans to resume producing Pepsi-Cola in Iraq, using the same bottler that distributed fake Pepsi after economic sanctions forced the company out of the country.
PepsiCo, headquartered in Purchase, said Wednesday it has signed an agreement with Baghdad Soft Drinks Co., Iraq's largest bottler, to make and distribute Pepsi, 7-Up and other soft drinks in central Iraq by the end of June.
"Iraqis have been great supporters of Pepsi over many years, and we're delighted to resume local production," Saad Abdul-Latif, president of the Middle East/Africa region of PepsiCo International, said in a news release.
Pepsi was introduced in Iraq in 1950 and was the country's biggest brand when PepsiCo stopped doing business in Iraq in 1990, when trade sanctions were imposed. The sanctions were lifted in May as the Sadam Hussein regime was ending.
While the sanctions were in effect, there was no locally produced Pepsi, although a small amount was imported. Baghdad Soft Drinks, which had been the Pepsi bottler since 1984, could no longer get Pepsi concentrate and began selling homemade colas in leftover Pepsi bottles, PepsiCo says. But the company is forgiving and said it feels "very fortunate to again be working in partnership with Baghdad Soft Drinks Co., which has the experience, infrastructure and local knowledge to effectively serve the needs of Iraqi consumers."
The bit in bold above made me so sad. - Perdita
full article
hehe
