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ATLANTA (Reuters) - If any of the passengers who boarded an aging Hooters Air 737 in Atlanta on Thursday had a fear of flying, none showed it.
Perhaps it was the thought of young women in hot pants and tank tops that set their minds at ease.
In a throwback to an era when airlines sought to titillate as well as transport their male clientele, Hooters Air joined the growing ranks of low-cost U.S. airlines on Thursday with the start of scheduled service between Atlanta and the resort town of Myrtle Beach, South Carolina. Its approach is decidedly less stuffy than the no-frills image of, say, JetBlue Airways Corp., the New York-based low-cost airline.
Hooters Air, whose owner Robert Brooks also is chairman of the Hooters of America restaurant chain famous for its spicy chicken wings and scantily clad waitresses, believes that droves of mostly male golfers and sportsmen will pay good money to rub shoulders with its beauties at 30,000 feet.
Two "Hooters Girls" in skimpy orange-and-white outfits will help serve snacks and drinks to passengers.
"A lot of people today don't have a lot to smile about," Brooks said during a ceremony celebrating its inaugural flight at Hartsfield Atlanta International Airport.
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Perhaps it was the thought of young women in hot pants and tank tops that set their minds at ease.
In a throwback to an era when airlines sought to titillate as well as transport their male clientele, Hooters Air joined the growing ranks of low-cost U.S. airlines on Thursday with the start of scheduled service between Atlanta and the resort town of Myrtle Beach, South Carolina. Its approach is decidedly less stuffy than the no-frills image of, say, JetBlue Airways Corp., the New York-based low-cost airline.
Hooters Air, whose owner Robert Brooks also is chairman of the Hooters of America restaurant chain famous for its spicy chicken wings and scantily clad waitresses, believes that droves of mostly male golfers and sportsmen will pay good money to rub shoulders with its beauties at 30,000 feet.
Two "Hooters Girls" in skimpy orange-and-white outfits will help serve snacks and drinks to passengers.
"A lot of people today don't have a lot to smile about," Brooks said during a ceremony celebrating its inaugural flight at Hartsfield Atlanta International Airport.
Link
