I just put that word in my last thread. MOST OFTEN when I say, "I'm Sorry," I AM!!!!! Like, just now. So, how about it, do you mean it, when you say it? Sorry if this was done before, but I forgot your answers. REALL!Y!!! I MEAN IT!!!!!!
I rarely use the word unless I am apologizing for something I truly sorry for. I don't even use the word for those times when others use it to express sympathy - I guess I am just too literal.