Overrepresentation of certain groups in advertising

[renard_ruse]

Some ethno-racial groups are significantly overrepresented in advertising today while others are underrepresented.

Informal observation shows African Americans are shown at more than one in three people (perhaps as high as 40 percent) portrayed on much national television advertising while composing 13 percent of the US population.

Asian Americans appear to be represented equal or slightly higher than their percentage.

Hispanics are not always visibly identifiable but appear to be slightly below their percentage

Whites are significantly statistically underrepresented below their just under two thirds share of the population.

What is the business case for this?

 

[Philthy_Phil]

Poor retard rube has to see minorities on his idiot box.
Racist shitstains were voted out on nov 3rd. Lol

 

[RoryN]

I feel underrepresented, and it makes me unhappy

Mm hmm. Mm hmm.

Go on...

 

[CornusKousa]

Poor retard rube has to see minorities on his idiot box.
Racist shitstains were voted out on nov 3rd. Lol

Yea....racist sacks of shit were voted in too LOL!!!

 

[Funit]

Remember. Always remember. "White" people are only around 10% of humanity as a whole.

 

[BoyNextDoor]

1/2 the families on Family Feud are White

 

[phrodeau]

Idiots are well represented.

 

[YDB95]

Advertising, really? Haven't we got other things to worry about?

 

[coati]

Mm hmm. Mm hmm.

Go on...

Yes, Renard, please express yourself. How does this advertising make you feel?

We want to understand your feelings.

 

[PaxNurgle]

Some ethno-racial groups are significantly overrepresented in advertising today while others are underrepresented.

Informal observation shows African Americans are shown at more than one in three people (perhaps as high as 40 percent) portrayed on much national television advertising while composing 13 percent of the US population.

Asian Americans appear to be represented equal or slightly higher than their percentage.

Hispanics are not always visibly identifiable but appear to be slightly below their percentage

Whites are significantly statistically underrepresented below their just under two thirds share of the population.

What is the business case for this?

Dmitri, only you would even bother to pay attention to crap like this.

Why the @#$% does a Russian national spend so much time watching American TV anyway???

 

[jomar]

Write your concerns to congresswoman Marjorie Taylor Greene. She feels your pain and will fight hard for you and your endangered country.

 

[LincolnDuncan]

Some ethno-racial groups are significantly overrepresented in advertising today while others are underrepresented.

Informal observation shows African Americans are shown at more than one in three people (perhaps as high as 40 percent) portrayed on much national television advertising while composing 13 percent of the US population.

Asian Americans appear to be represented equal or slightly higher than their percentage.

Hispanics are not always visibly identifiable but appear to be slightly below their percentage

Whites are significantly statistically underrepresented below their just under two thirds share of the population.

What is the business case for this?

You're a sad little man

 

[CornusKousa]

You're a sad little man

It's "Stunning and brave" when democrat's cry about not having enough diversity....same god damn behavior.

 

[LincolnDuncan]

It's "Stunning and brave" when democrat's cry about not having enough diversity....same god damn behavior.

Who said anything about politics, bo bo?

 

[CornusKousa]

Who said anything about politics, bo bo?

You're on the politics boar bro....if you don't want politics fuck back off to the playground.

 

[LincolnDuncan]

You're on the politics boar bro....if you don't want politics fuck back off to the playground.

It's always funny when you try to sound tough.

You are correct that this is the politics forum, but Rennie's post was about race and also, I'm not a Democrat.

 

[CornusKousa]

It's always funny when you try to sound tough.

Direct =/= trying to sound tough. Calm the imagination.

You are correct that this is the politics forum, but Rennie's post was about race

Yea, arguably THE political topic.

and also, I'm not a Democrat.

LOL....DSA or CPUSA?

 

[LincolnDuncan]

Direct =/= trying to sound tough. Calm the imagination.



Yea, arguably THE political topic.



LOL....DSA or CPUSA?

I'm bored tonight and willing to go a few rounds with you but you have to give me something to work with.

 

[Carnal_Flower]

The business case for this is obvious.

Apparently you've been living under a rock and/or in QAnon idiot Maga Conspiracy Land for the last year. Meanwhile, in reality, the entire U.S. summer last year consisted of marches in support of George Floyd. Dum dums like Bot Boy sneer at the mass movement, but Ad Execs and CEOs recognize because they are not dumb that racial justice is POPULAR--whether they are behind it morally or not.

They are also smart enough to register that we have a new Administration (with a BLAYUCK V.P.) that's put racial justice at the top of its agenda. The times they are a-changin'. Unless you're a Whitey Supremicist, i.e. "a conservative."

It's marketing, DUH. Ads jump on trends. Deal with it.

Some ethno-racial groups are significantly overrepresented in advertising today while others are underrepresented.

Informal observation shows African Americans are shown at more than one in three people (perhaps as high as 40 percent) portrayed on much national television advertising while composing 13 percent of the US population.

Asian Americans appear to be represented equal or slightly higher than their percentage.

Hispanics are not always visibly identifiable but appear to be slightly below their percentage

Whites are significantly statistically underrepresented below their just under two thirds share of the population.

What is the business case for this?

 

[CornusKousa]

The business case for this is obvious.

Apparently you've been living under a rock and/or in QAnon idiot Maga Conspiracy Land for the last year. Meanwhile, in reality, the entire U.S. summer last year consisted of marches in support of George Floyd.

Marches? Is that what you call burning, looting, vandalizing billions worth?? Putting hundreds in the hospital and a couple dozen in the ground???

Marching??

LOL.....you're the only person living in a delusion, back in reality we call that rioting.

Dum dums like Bot Boy sneer at the mass movement, but Ad Execs and CEOs recognize because they are not dumb that racial justice is POPULAR--whether they are behind it morally or not.

Some, hardly all.

They are also smart enough to register that we have a new Administration (with a BLAYUCK V.P.) that's put racial justice at the top of its agenda. The times they are a-changin'. Unless you're a Whitey Supremicist, i.e. "a conservative."

It's marketing, DUH. Ads jump on trends. Deal with it.

BTW rioting and racism isn't "racial justice"....it's just racist assholery trying to dress itself up as a legit cause.

Conservatism isn't white supremacy either.

You're a denigrate liar with an extreme case of ignorance. You do the name "progressive" well.

 

[WillJ8787]

Some ethno-racial groups are significantly overrepresented in advertising today while others are underrepresented.

Informal observation shows African Americans are shown at more than one in three people (perhaps as high as 40 percent) portrayed on much national television advertising while composing 13 percent of the US population.

Asian Americans appear to be represented equal or slightly higher than their percentage.

Hispanics are not always visibly identifiable but appear to be slightly below their percentage

Whites are significantly statistically underrepresented below their just under two thirds share of the population.

What is the business case for this?

They sure are, we have endured 60 years of advertising using

leave it to Beaver

And

Brady Bunch actors

Who do not represent the true diversity of the USA

This new diversity actually looks like the US today.

I love it!

 

[CornusKousa]

This new diversity actually looks like the US today.

I love it!

Except it actually doesn't......thus the thread.

 

[WillJ8787]

We even have Koreans represented...thanks for making my point.

 

[LupusDei]

Or maybe it just allows for more interesting pictures?

You're more likely to spend money for a product whose brand name you subconsciously recognize as familiar. So, advertising doesn't have to carry actual information, the only real goal is brand recognition. If it can instill emotional response, even better (preferably positive, but any is better than none). Memorable, distinct picture is thus important. Mixed race still brings attention, apparently. Once overdone it would lose appeal, potentially.

 

[CornusKousa]

Or maybe it just allows for more interesting pictures?

No, EVERYTHIGN revolves around skin color and hate.

There can't be any other possible reasons for things.

SOOOOOOO much progress.