BoyNextDoor
I hate liars
- Joined
- Apr 19, 2010
- Posts
- 14,158
Nike Sends A Huge F*ck You To Trump By Posting Their Sales After Conservatives Tried To “Boycott” Products
Like any number of boycotts before it, Trump supporters seemed not to understand that simply destroying items they’d already paid for doesn’t actually do any damage to the company — it’s like setting their own money on fire. And speaking of setting things on fire, that seemed to be the preferred method of destruction, with videos of Republicans setting their sneakers ablaze all over social media.
But Trump would get no satisfaction from the “boycott” after Nike doubled and tripled down on their wager on Kaepernick, putting a giant billboard on top of their flagship store in San Francisco, then buying ad time on Thursday’s opening night game for the new NFL season.
Today, his humiliation is complete: Nike posted their online sales figures since the Kaepernick announcement and it is anything but disappointing.
MARKETWATCH: Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show
Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.
After an initial dip immediately after the news broke, Nike’s NKE, +1.11% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Hetal Pandya, co-founder of Edison Trends.
Like any number of boycotts before it, Trump supporters seemed not to understand that simply destroying items they’d already paid for doesn’t actually do any damage to the company — it’s like setting their own money on fire. And speaking of setting things on fire, that seemed to be the preferred method of destruction, with videos of Republicans setting their sneakers ablaze all over social media.
But Trump would get no satisfaction from the “boycott” after Nike doubled and tripled down on their wager on Kaepernick, putting a giant billboard on top of their flagship store in San Francisco, then buying ad time on Thursday’s opening night game for the new NFL season.
Today, his humiliation is complete: Nike posted their online sales figures since the Kaepernick announcement and it is anything but disappointing.
MARKETWATCH: Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show
Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.
After an initial dip immediately after the news broke, Nike’s NKE, +1.11% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Hetal Pandya, co-founder of Edison Trends.