Your post failed with the word "especially" which should be a modifier for whites -- why? The ads on these stories are geared towards white people. White people have the purchasing power CNN, MSNBC, FOX, etc etc wants. White people are the demographic to whom they market ads. The white demographic is what is worth the most money on these race baiting stories, regardless of the specifics. Blacks (or browns, in other stories) are merely a back drop meant to incite you into tuning in. And it is working.
No, my post didn't fail, because white people seem to care more about black on black crime than black people do, for example. I said what I meant, and I was accurate.