Move over, Hooters, other chains targeting men

[Babalugats]

http://www2.tbo.com/exposure/ar/659/372/2010/11/02/77245_twinpeaks_02.jpg

- Clearwater gave the world the Hooters chain of restaurants, and helped make it the global brand phenomenon.

Now a new generation of restaurants wants to reinvent the female-focused genre by offering more upscale food on one hand and servers displaying more skin on the other.

Amid a tough restaurant market, Brick House, Tilted Kilt, and Twin Peaks are expanding quickly into Hooters' home turf, deploying what they say is a secret weapon supporting their stretched T-shirt business plan.

That includes detailed, science-based psychographic modeling of customers and word-for-word scripts for servers – all geared to create the illusion of sassy banter that tweaks their target demographic of a single guy, aged 37.5 years old and making $45,000 to $55,000 per year.

Guys, they have found, are predictable. And a certain segment will respond to an all-female service staff.

"All the women play the role of the Tilted Kilt Girl," said Mark Hanby, vice president of development for the Tempe, Ariz.-based Tilted Kilt chain. "They are to be fun, sassy, a girl next door, to make a connection with guests. But there's a line not to cross, because often the core customer is old enough to be their father



http://www2.tbo.com/content/2010/nov/04/040908/move-over-hooters-other-chains-targeting-men/

 

[Karen Kraft]

http://www2.tbo.com/exposure/ar/659/372/2010/11/02/77245_twinpeaks_02.jpg

- Clearwater gave the world the Hooters chain of restaurants, and helped make it the global brand phenomenon.

Now a new generation of restaurants wants to reinvent the female-focused genre by offering more upscale food on one hand and servers displaying more skin on the other.

Amid a tough restaurant market, Brick House, Tilted Kilt, and Twin Peaks are expanding quickly into Hooters' home turf, deploying what they say is a secret weapon supporting their stretched T-shirt business plan.

That includes detailed, science-based psychographic modeling of customers and word-for-word scripts for servers – all geared to create the illusion of sassy banter that tweaks their target demographic of a single guy, aged 37.5 years old and making $45,000 to $55,000 per year.

Guys, they have found, are predictable. And a certain segment will respond to an all-female service staff.

"All the women play the role of the Tilted Kilt Girl," said Mark Hanby, vice president of development for the Tempe, Ariz.-based Tilted Kilt chain. "They are to be fun, sassy, a girl next door, to make a connection with guests. But there's a line not to cross, because often the core customer is old enough to be their father



http://www2.tbo.com/content/2010/nov/04/040908/move-over-hooters-other-chains-targeting-men/

Shameful.

More than likely their co-workers will DO their father. "Tips is tips."

 

[Beco]

Not much of a wings fan....hot chicks, way too young

 

[bronzeage]

http://www2.tbo.com/exposure/ar/659/372/2010/11/02/77245_twinpeaks_02.jpg

- Clearwater gave the world the Hooters chain of restaurants, and helped make it the global brand phenomenon.

Now a new generation of restaurants wants to reinvent the female-focused genre by offering more upscale food on one hand and servers displaying more skin on the other.

Amid a tough restaurant market, Brick House, Tilted Kilt, and Twin Peaks are expanding quickly into Hooters' home turf, deploying what they say is a secret weapon supporting their stretched T-shirt business plan.

That includes detailed, science-based psychographic modeling of customers and word-for-word scripts for servers – all geared to create the illusion of sassy banter that tweaks their target demographic of a single guy, aged 37.5 years old and making $45,000 to $55,000 per year.

Guys, they have found, are predictable. And a certain segment will respond to an all-female service staff.

"All the women play the role of the Tilted Kilt Girl," said Mark Hanby, vice president of development for the Tempe, Ariz.-based Tilted Kilt chain. "They are to be fun, sassy, a girl next door, to make a connection with guests. But there's a line not to cross, because often the core customer is old enough to be their father



http://www2.tbo.com/content/2010/nov/04/040908/move-over-hooters-other-chains-targeting-men/

This is too funny, but you can't argue with science.

 

[notbert]

used to eat at there all the time when it was just starting out. it was a dive. the music was 60's and way too loud. right on gulf to bay, across from the mall. knew it had potential, the yuppies, came, the food was good, and it tastefully exploited beautiful young women.

bumpers and knockers were 2 bars that tried to cash in on the hot waitress theme.

sometimes i miss the gulf.

there are not nearly enough bikinis in my life.

 

[off2bed]

If I wanted fake sassy banter and to see tits, I'd go buy a lap dance.

 

[notbert]

30 bucks and and empty stomach.

 

[jeninflorida]

If I wanted fake sassy banter and to see tits, I'd go buy a lap dance.

oh, buy a burger and get a lap dance :caning: bad boy

 

[off2bed]

oh, buy a burger and get a lap dance :caning: bad boy

Greasy food and sex don't mix.

 

[richard_daily]

tilted kilt isn't new... it's also stupid.

 

[Beco]

tilted kilt isn't new... it's also stupid.

Not enough penis for you....

 

[redheadedtxn]

Gosh, we have Tilted Kilt, Twin Peaks, Redneck Heaven, Bone Daddy's, Big Racks...just off the top of my head! I like the big salad at Bone Daddy's (hold the bacon). And Twin Peaks has the coldest beer around!

and I like the scenery.

 

[Beco]

Gosh, we have Tilted Kilt, Twin Peaks, Redneck Heaven, Bone Daddy's, Big Racks...just off the top of my head! I like the big salad at Bone Daddy's (hold the bacon). And Twin Peaks has the coldest beer around!

and I like the scenery.

Nothing better than a cold beer. Is this all in the Southwest?

 

[jeninflorida]

Not enough penis for you....

did you see the picture he posted last night, he loves gay porn

 

[Beco]

did you see the picture he posted last night, he loves gay porn

and gay pride parades....

 

[jeninflorida]

Not enough penis for you....

I think that is why dickless 5150 dailey loved clinton....only dickless was upset that he got a cigar as dickless wanted to smoke something else

I'm just saying....

 

[redheadedtxn]

Nothing better than a cold beer. Is this all in the Southwest?

Hmm, I think there are Twin Peaks in other states, not sure though. The others are local I believe. (Dallas)

 

[jeninflorida]

Hmm, I think there are Twin Peaks in other states, not sure though. The others are local I believe. (Dallas)

I would love to open a hot dog stand....called johnson's and the guys wear hooters uniforms.... hehe

 

[redheadedtxn]

I would love to open a hot dog stand....called johnson's and the guys wear hooters uniforms.... hehe

Actually my former manager and I discussed opening a bar/restaurant called "Woody's". Men in chaps, vests, and cowboy hats.
I want to do the interviewing.

 

[jeninflorida]

Actually my former manager and I discussed opening a bar/restaurant called "Woody's". Men in chaps, vests, and cowboy hats.
I want to do the interviewing.

ah, have to think of some names:

sloppy woodie
extra wood woodie
thick woodie
long woodie

hum....I need some coffee

 

[richard_daily]

Not enough penis for you....

not enough brains, from the customers especially.

 

[Beco]

not enough brains, from the customers especially.

so you come here for stimulating conversation??

 

[redheadedtxn]

so you come here for stimulating conversation??

heh. You said "stimulating"

 

[jeninflorida]

so you come here for stimulating conversation??

how else could he get stimulated? Dickless is Howard on "big bang theory"

 

[Beco]

heh. You said "stimulating"

hee hee!