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Hello Summer!
- Joined
- Nov 1, 2005
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Yikes! From here. How will they weather this crisis?
It has endured a banking crisis, a collapsing currency and it came close to “national bankruptcy.” Now Iceland is facing another blow – the loss of McDonald's. The country's three McDonald's restaurants are set to close by the end of this month after 16 years of operation. Jon Gardar Ogmundsson, who owns the restaurants, blamed the plummeting Icelandic currency, the krona, saying it has driven up the cost of imports.
“With the collapse of the krona our food costs have doubled,” Mr. Ogmundsson said from Reykjavik. Mr. Ogmundsson said he has to import most of his meat, cheese, bread and sauces for the restaurants. The krona has lost about 80 per cent of its value in the last year, sending the cost of those imports soaring. Mr. Ogmundsson said a Big Mac currently costs 650 krona, or about $5.50 (U.S.). But he would have to hike the price by 30 per cent just to cover the added input costs.
“We have not been able to increase prices as we would need. The customers are not willing to pay more,” he said. Reykjavik has many other fast food chains, including Pizza Hut and KFC, but they rely less on imports, he added. Burger King left the country a year ago. Mr. Ogmundsson said he plans to stay in the fast-food business. He'll be converting the McDonald's restaurants into a new local chain called Metro.