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Full story here.Irish eyes are roving, to beers other than Guinness
DUBLIN, IRELAND -- The two men drink standing near the back of the long bar at Davy Byrnes, one of the many watering holes in this city that, in the words of writer Samuel Beckett, who once lived upstairs, have been known to house "broken glass and indiscretion." In the back, because that's well away from the "whippets" and "blow-ins" who tend to wander in, armed with neither intellect nor wit, if one distinguishes between the two, settle on the first available stool and ask for a "Boodweiser" from the barman....
...Guinness is Ireland's best-selling beer...But even Guinness, it seems, is not immune to the forces of open markets, suburban sprawl and Ireland's evolution from an impoverished backwater of emigrants to one of Europe's economic powerhouses, a country that imports cheap labor now from Eastern Europe. Even as sales have boomed elsewhere, Guinness has seen its business decline in Ireland over most of the last seven years, a trend that eased only slightly last year with a growth rate of 3.5%. The problem is, Irish traditions are something many Irish simply no longer have time for. In Dublin, working and commuting now take up much of the time once spent stopping at the pub for a pint after work. And as the Celtic Tiger begins, like everyone else, to feel the effects of the global credit crunch, with home prices declining and unemployment rising, it doesn't help that a pint of Guinness costs $7.20.
"I've got a hundred-mile round-trip commute every day. So you're out of the house for 12, 14 hours a day, and by the time you do get home, all you're fit for is a couple of hours of TV, maybe dinner, and go to bed. It would never, ever cross my mind to go for a pint on the way home," said Cormac Billings, a 33-year-old investment banker who works in Dublin's city center but lives in the suburbs. "Maybe six, seven times a year, you might meet up with your mates for a few pints, but it's always a hassle to organize," he said. "People are busy. They're married, they're having kids."
Ireland is still the second-biggest beer-drinking market in the world, after the Czech Republic. But beer consumption has declined 15% since 2001. Rural pubs were closing last year at the rate of more than one a day, victims of high taxes, increasing supermarket sales and a nationwide smoking ban that went into effect in 2004. Add to that an explosion in demand for wine and high-end coffee here, and Guinness now sells more beer in Nigeria -- "there's a drop of greatness in every man," the ads for the extra-robust, 7.5% alcohol foreign extra stout tell Nigeria's receptive males -- than it does on the Emerald Isle.