bijedi
Deviant
- Joined
- Jan 28, 2004
- Posts
- 363
They will certainly try. Whether the market will accept that is still to be determined.. Restaurant chains like McDonald's, Wingstop, Jack in the Box, and Chipotle have already said they'll be forced to pass those costs on to customers through price hikes--which won't excite diners, either.
They have other options, like lowering franchisee costs (e.g. rent). That would, of course have a negative impact on corporate profits and may result in 'C' class executives receiving lower bonuses. But then so would declining sales and closing restaurants.
Or, they could accelerate investments in automation to reduce the need for the now costlier labor. But that will also lower corporate profits, at least in the short term. And there is no guarantee those investments will result in significant savings.
One thing is for sure, these will make great case studies for future MBA students.