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Paul occasionally referred to Newman's Own as the "joke that got out of control" and would express astonishment at its success. Despite this humorous approach, Paul was committed to the company's business and to providing top-notch quality – he brought all-natural food products to a wide audience long before it was fashionable. And he was one of the greatest recyclers, giving back to charity all the money he earned from the sale of Newman's Own products.
"Shameless Exploitation in Pursuit of the Common Good"
Newman's Own has grown into a powerful and lasting expression of Paul Newman's generosity. The Company has generated over $250 million in proceeds that have been donated by Paul Newman and the Newman's Own Foundation to thousands of charities worldwide. Particularly close to his heart were the Hole in the Wall Camps, now the leading global family of camps for children with life-threatening illnesses, which Paul started over 20 years ago.