I wonder how you do that. Branding is an important part of a product, and you had a well known and loved brand. So now you've abandoned that brand and replaced it with a new brand without developing the new brand except to say the new brand used to be the old brand. "Pick up some Pearl Milling Pancake mix." What's that?" "You know, the one that used to be Aunt Jemima." Oh... Aunt Jemima, Ok."