Alvin Brickrock
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Club's tactics in newspaper ad rile Yankees
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Associated Press
TORONTO -- Hideki Matsui hasn't even made his major league debut and he's already noticed one big difference from Japan.
Matsui arrived in Toronto with the New York Yankees and was greeted by an advertisement the Blue Jays took out in the Sunday newspapers urging fans -- in English and Japanese -- to come out and boo him.
"In Japan, there's not that much booing so I didn't hear much for myself or other players," he said through an interpreter. "I'm a little happy that the fans are aware of my name."
Some of the other Yankees weren't so pleased by the ad, which also showed the team's cap covered with bird droppings.
"I thought it was tasteless, especially in the climate of what's going on in the world today," New York manager Joe Torre said. "I understand fun and games, but I thought it was just too much."
General manager J.P. Ricciardi said he talked to Torre about it and tried to smooth over any bad feelings.
The Blue Jays said they were just trying to have fun and reverse an attendance slide that has cut the fan base from more than 4 million in 1993 to just over 1.6 million last year.
"We respect the Yankee tradition and we know they've been the dominant team recently," said Jim Bloom, the director of consumer marketing. "With that comes a sense of rivalry. When the show comes to town, they have to expect us to use that."
Bloom said the team has taken precautions to guard against fans booing the U.S. national anthem and "God Bless America" after that happened at a Montreal Canadiens' game earlier this month.
The ad was taped up to a door in the Yankees' clubhouse and the players took notice.
"Everybody's trying to get us," catcher Jorge Posada said. "But we still have to do what we've got to do and that's win games."
The Blue Jays are expecting a sellout for the game, which Roger Clemens will start for the Yankees against Roy Halladay. They're giving out bobblehead dolls of Rookie of the Year Eric Hinske to help drum up interest.
Matsui is one of the favorites for this year's award, after leaving the most famous team in Japan to sign a $21 million, three-year contract with the most famous team in the majors...
--------------------------------------------------------------------------------
Associated Press
TORONTO -- Hideki Matsui hasn't even made his major league debut and he's already noticed one big difference from Japan.
Matsui arrived in Toronto with the New York Yankees and was greeted by an advertisement the Blue Jays took out in the Sunday newspapers urging fans -- in English and Japanese -- to come out and boo him.
"In Japan, there's not that much booing so I didn't hear much for myself or other players," he said through an interpreter. "I'm a little happy that the fans are aware of my name."
Some of the other Yankees weren't so pleased by the ad, which also showed the team's cap covered with bird droppings.
"I thought it was tasteless, especially in the climate of what's going on in the world today," New York manager Joe Torre said. "I understand fun and games, but I thought it was just too much."
General manager J.P. Ricciardi said he talked to Torre about it and tried to smooth over any bad feelings.
The Blue Jays said they were just trying to have fun and reverse an attendance slide that has cut the fan base from more than 4 million in 1993 to just over 1.6 million last year.
"We respect the Yankee tradition and we know they've been the dominant team recently," said Jim Bloom, the director of consumer marketing. "With that comes a sense of rivalry. When the show comes to town, they have to expect us to use that."
Bloom said the team has taken precautions to guard against fans booing the U.S. national anthem and "God Bless America" after that happened at a Montreal Canadiens' game earlier this month.
The ad was taped up to a door in the Yankees' clubhouse and the players took notice.
"Everybody's trying to get us," catcher Jorge Posada said. "But we still have to do what we've got to do and that's win games."
The Blue Jays are expecting a sellout for the game, which Roger Clemens will start for the Yankees against Roy Halladay. They're giving out bobblehead dolls of Rookie of the Year Eric Hinske to help drum up interest.
Matsui is one of the favorites for this year's award, after leaving the most famous team in Japan to sign a $21 million, three-year contract with the most famous team in the majors...
