Siren songs and helicockters

I keep colouring my hair but the red fades too quickly. What's your secret?
I don’t know that I have a secret! Mine is fairly recent. Have had it about a month. It’s a permanent color, done at the salon. And my natural color is a dark blonde/light brown so it holds the color well.
Plus I do color protection shampoo and I wash it in cold-ish water (I hate that part)
 
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