Burgr King Misstep Is A Whopper!

[JackLuis]

Burger King's International Women's Day campaign decried for sexism

March 8, 2021, 12:51 PM PST
By Ben Kesslen

Burger King’s campaign for International Women’s Day backfired Monday as its attempt to draw attention to the male-dominated culinary world was criticized for sexism.

“Women belong in the kitchen,” the burger chain’s United Kingdom social media channel tweeted.

March 8, 2021, 12:51 PM PST
By Ben Kesslen

Burger King’s campaign for International Women’s Day backfired Monday as its attempt to draw attention to the male-dominated culinary world was criticized for sexism.

“Women belong in the kitchen,” the burger chain’s United Kingdom social media channel tweeted.

Women belong in the kitchen.
— Burger King (@BurgerKingUK) March 8, 2021

The restaurant followed up that tweet, which has since been retweeted and quote tweeted more than 250,000 times, with a subsequent message, “if they want to, of course.”

“Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career,” it wrote. The brand then announced it would be launching a scholarship that will ”help female Burger King employees pursue their culinary dreams!”

The first tweet was no accident. The brand also took out a full-page ad in The New York Times, with the same message. “Women belong in the kitchen” was in giant letters; the further context was in small print below.

Like Women would read beyond that Headline?

 

[LukSkyFokker]

It's a misstep but hardly incendiary.

 

[RoryN]

The first post was well-timed satire which I would defend 100%. The proper response is "I see what you did there." Anything besides that is alarmist garbage.

People need to learn to pick their battles better.

 

[LukSkyFokker]

The first post was well-timed satire which I would defend 100%. The proper response is "I see what you did there." Anything besides that is alarmist garbage.

People need to learn to pick their battles better.

Yep. This kind of shit is dumb and makes the sane people look hysterical as a group.

 

[RoryN]

Yep. This kind of shit is dumb and makes the sane people look hysterical as a group.

I took a closer look- most of the reaction is fake outrage. NBC: "Outrage was swift, even from competitors." (Wow - you mean their competitors wanted them to look bad?)

Another guy said, along these lines: "They had an opportunity to go with 'Burger Queen' instead, but..." (Um, no they didn't - because that's lame and not clever.)

 

[phrodeau]

Burger King has a history of bizarre ad campaigns.

https://youtu.be/x4_5qoy4oaQ

 

[Biggs_Darklighter]

Bitches do belong in the kitchen. Not seeing the problem.

 

[Funit]

People need to learn to pick their battles better.

Is 4 a racist answer to 2 + 2 ?

Is an expectation to turn up for work on time regularly or meet deadlines, etc, white supremacy?

 

[CornusKousa]

It's a misstep but hardly incendiary.

The first post was well-timed satire which I would defend 100%. The proper response is "I see what you did there." Anything besides that is alarmist garbage.

People need to learn to pick their battles better.

Yep. This kind of shit is dumb and makes the sane people look hysterical as a group.

Total and absolute misogyny on display here.

Like their good comrade Rob I'm sure racial slurs are just around the triggered corner for these incel woman haters.

 

[CornusKousa]

Is 4 a racist answer to 2 + 2 ?

Is an expectation to turn up for work on time regularly or meet deadlines, etc, white supremacy?

I bet the little woman haters avoid directly answering that one.

Hell if they didn't they wouod practically be Trumpsters.

 

[adrina]

I haven't eaten at a Burger King for years. The whopper jr was pretty decent. Everything smelled the same though.

 

[AgreeableBastard]

I haven't eaten at a Burger King for years. The whopper jr was pretty decent. Everything smelled the same though.

Burger King are more filling than McDonalds, but I find the bun of their burgers quite dry.

 

[adrina]

Burger King are more filling than McDonalds, but I find the bun of their burgers quite dry.

If I do McD's it's going to be breakfast. Sausage egg McMuffin and a hash brown. Tasty bad for you eats.

 

[LukSkyFokker]

Total and absolute misogyny on display here.

Like their good comrade Rob I'm sure racial slurs are just around the triggered corner for these incel woman haters.

How so, Poor lil Dumb-Dumb?

 

[stickygirl]

Am I missing something? Were BK being ironic comparing meat slabs on foam bread to the word culinary? It's worse than calling Fifty Shades a great novel. As for the original campaign strap 'Ho. Ho. Ho.' So much to celebrate but all they can manage is something to buy themselves air time and free tweets.

 

[CornusKousa]

How so, Poor lil Dumb-Dumb?

You're giving BK a pass on their clear and irrefutable hatred of women.

That makes you a misogynist.

 

[LukSkyFokker]

Am I missing something? Were BK being ironic comparing meat slabs on foam bread to the word culinary? It's worse than calling Fifty Shades a great novel. As for the original campaign strap 'Ho. Ho. Ho.' So much to celebrate but all they can manage is something to buy themselves air time and free tweets.

You're giving BK a pass on their clear and irrefutable hatred of women.

That makes you a misogynist.

You two completely missed the point. By miles.

 

[stickygirl]

You two completely missed the point. By miles.

Enlighten me. I famously miss points and I'm keen to learn.

 

[CornusKousa]

You two completely missed the point. By miles.

Maybe you should sharpen it.

Use your big boy words.

 

[LukSkyFokker]

THEY were the ones pointing out the lack of female chefs - in the first tweet, schmucks got upset so they had to explain it.

 

[LukSkyFokker]

Maybe you should sharpen it.

Use your big boy words.

If I used big words you would be more confused than usual.

 

[CornusKousa]

THEY were the ones pointing out the lack of female chefs - in the first tweet, schmucks got upset so they had to explain it.

So??

They did it in the most misogynistic way possible....and you backed it.

Schmucks?? You mean people who don't think women belong in the kitchen??

LOL

You can't go all not-woke suddenly Luk......that would make you a Trumpster.

 

[CornusKousa]

If I used big words you would be more confused than usual.

LOL says the guy who can't get his "point" across.

 

[stickygirl]

THEY were the ones pointing out the lack of female chefs - in the first tweet, schmucks got upset so they had to explain it.

Nope. Still don't get it. Chefs don't work in BK, factory workers and low paid counter staff work for them. Maybe women have more sense than take shit paid jobs in a grease-bucket environment?

 

[LukSkyFokker]

Nope. Still don't get it. Chefs don't work in BK, factory workers and low paid counter staff work for them. Maybe women have more sense than take shit paid jobs in a grease-bucket environment?

Like I said. You missed the point by miles.