Year by year, Americans increasingly see feminism as NOT being about equality.

[LJ_Reloaded]

In 2012, 28% of Americans would call themselves feminists.
https://today.yougov.com/news/2013/05/01/has-feminist-become-dirty-word/

In 2014, that fell to 20%.
http://www.huffingtonpost.com/2013/04/16/feminism-poll_n_3094917.html

In 2015, it fell to 18%.
http://nytlive.nytimes.com/womenint...ont-consider-themselves-feminists-poll-shows/

In each and every case, the people polled overwhelmingly want equality between the sexes, but yet they also overwhelmingly do not want to be called feminists. This means only one thing - they increasingly do not see feminism as meaning equality between the sexes. A problem that is entirely the fault of feminism's extremist behavior.

It seems even the British feminists have come to understand why people do not associate equal rights with feminism.
http://www.bustle.com/articles/7534...minists-doesnt-match-up-to-the-actual-numbers

Considering the evidence of the polls and the definition of the word feminism, it appears that the issue doesn’t lie in the basic tenets for which feminism fights, but with the connotation that the word seems to carry. Further polling in the U.K. by OnePoll about the public perception of feminism revealed that more people found it to be negative, as opposed to positive.

People viewed feminists as “anti-men,” “aggressive,” and supporters of women being better than men. Interestingly, these sorts of connotative concerns resonated even with the respondents who identified as feminists. Of those 36 percent of U.K. residents who considered themselves feminists, 31 percent “worry about identifying as one.”

A negative word connotation should not stand in the way of progress, though. These polls reveal that we’re hung up on how a certain term sounds and what it implies, rather than what it actually represents. Aside from that revelation though, these polls reveal something else that’s extremely important: Most of us do stand for equal gender rights.

What feminists do not realize is that this negative connotation associated with their movement was earned by their own movement.

The same problem explains their unpopularity in America.