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Prof Triggernometry
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Who Is Risa Hoshino?
Sarah Beth Burwick
April 26
Toggling seamlessly between bikini and lab coat, Dr. Risa Hoshino’s Instagram persona embodied the millennial feminist: a pediatrician treating covid patients on the front lines who could still show off her body and build her profile as a lifestyle influencer. A vaccine advocate who collaborates with nationally renowned physicians, yet also finds time to talk about her favorite lipstick stain. A physician who manages to create science-education content for free in her downtime, then complains about being so underpaid and overworked that she asks her followers to contribute $5 each to her personal “coffee fund” (hundreds of her followers obliged).
After Dr. Hoshino unsurprisingly grew her Instagram to 113,000 followers in a year-and-a-half, Medical Marketing + Media dubbed her one of “The top 12 physician influencers” on that platform. Beckers HR called her a "top 10 physician influencer" and The Scientist lauded her as "a veteran of using social media to debunk scientific falsehoods.” The only problem? She crafted her entire “covid health hero” persona on half-truths and exaggerations.
If you’ve been active on social media during the pandemic era, you may have noticed doctors and public health experts rising from obscurity and swiftly developing large followings. Posting prolifically about masks, vaccines, and other covid-19 mitigation measures, these physicians and scientists flaunt their credentials including the prestigious institutions where they studied, establishing their credibility and, in turn, their respective brands as serious authoritative voices. A posed profile photo in a white lab coat (stethoscope optional) often helps add a final veneer of gravitas.
These doctors, who mark themselves with hashtags such as #medtwitter or #tweetiatrician, almost exclusively push a narrative emphasizing the dangers of Covid-19 infection, even among children who are statistically at very low risk. At the same time, their social media posts minimize any potential harms or side effects from either non-pharmaceutical interventions – such school closures or masking toddlers – or vaccines.
A corporate media invested in promoting a government public health narrative plagued by inconsistent messaging, combined with an ever-growing reliance on smartphones and other devices, created a perfect environment for these social media medical personalities to thrive.
Much more here:
https://sarahburwick.substack.com/p/who-is-risa-hoshino?s=w
This an article exposing how easy it is for medical "influencers" on social media to appear out of nowhere as experts in their fields, in this case, Covid 19. It proves how easy it is for charlatans to claim knowledge and medical credentials they don't have in order to influence vast numbers of ignorant impressionable people into compliance with questionable policy goals. I wouldn't be surprised if a select few here I won't name were taken in by her bullshit.
