You’re right it wouldn't, I was guilty of thinking of comedic value.I believe that initiative would not succeed, the only experience Wat has in running anything is his mouth.
I think he's a bit upset because his Very Special Friend AJ seemingly has deserted him and RightGuide has yet to respond to his "piss" memes (publicly, anyway). Wat might be forced to sucking up to Chan, which is a "last resort" seeing as Wat has publicly stated that he hates "eating Chinese".