Tomorrow is the deadline for Toyota to bow down to the Sloganmaster, Jesse Jackson.
Remember the stink Jackson and others raised about Toyota's advertising campaign? In May, Jackson threatened to call for a boycott because of a postcard. The postcard featured a close-up photograph of a black person's smile. An image of Toyota's RAV4 sport-utility vehicle was embossed on the black person's front tooth. In gold. Outraged, Jackson said, "The only thing missing is the watermelon."
Anyway … toyota pulled the ad in mid-May. But a week afterwards, Jackson said the company was engaging in racist advertising and excluding blacks from positions at dealerships, the board of directors, and in advertising agencies. Hey --- it wasn’t Toyota that started the trend with young black people to have their teeth outlined in various gold designs! It’s reality, Sloganmaster!
The nation's leading race warlord has now demanded that Toyota spend more of its $470 million annual advertising budget at black advertising firms. He demanded that Toyota include more blacks on its staff. And he set a deadline of August 1.
All of this despite evidence that the percentage of American Toyota and Lexus dealerships owned by minorities is comparable to that of Ford, General Motors, and Daimler-Chrysler. Here’s a question for you: Just how long do you think it will be before one of Jackson’s children, one of them old enough to drive, that is, will suddenly show up with a Toyota dealership?
This is Jesse Jackson's modus operandi. He targets a company that he perceives doesn't employ enough minorities. He and his friends gang up on the company, staging protests and threatening boycotts. He makes a series of demands to improve the company's "diversity." The company ends up kowtowing to Jackson's every demand--placing blacks in higher positions, increasing involvement with black-owned businesses...and, most importantly, making a substantial donation to Jesse Jackson's Rainbow/PUSH Coalition.
Wouldn't it be wonderful if Toyota told Jesse Jackson to go to hell?
But they won't. No company likes to be accused of racism--even if the charges aren't true. Toyota has already established its "internal diversity panel" and is reviewing advertising firms. They're already beginning to capitulate to Jackson's demands.
Score another one for Jesse Jackson.
http://www.washtimes.com/national/20010731-79765628.htm
Remember the stink Jackson and others raised about Toyota's advertising campaign? In May, Jackson threatened to call for a boycott because of a postcard. The postcard featured a close-up photograph of a black person's smile. An image of Toyota's RAV4 sport-utility vehicle was embossed on the black person's front tooth. In gold. Outraged, Jackson said, "The only thing missing is the watermelon."
Anyway … toyota pulled the ad in mid-May. But a week afterwards, Jackson said the company was engaging in racist advertising and excluding blacks from positions at dealerships, the board of directors, and in advertising agencies. Hey --- it wasn’t Toyota that started the trend with young black people to have their teeth outlined in various gold designs! It’s reality, Sloganmaster!
The nation's leading race warlord has now demanded that Toyota spend more of its $470 million annual advertising budget at black advertising firms. He demanded that Toyota include more blacks on its staff. And he set a deadline of August 1.
All of this despite evidence that the percentage of American Toyota and Lexus dealerships owned by minorities is comparable to that of Ford, General Motors, and Daimler-Chrysler. Here’s a question for you: Just how long do you think it will be before one of Jackson’s children, one of them old enough to drive, that is, will suddenly show up with a Toyota dealership?
This is Jesse Jackson's modus operandi. He targets a company that he perceives doesn't employ enough minorities. He and his friends gang up on the company, staging protests and threatening boycotts. He makes a series of demands to improve the company's "diversity." The company ends up kowtowing to Jackson's every demand--placing blacks in higher positions, increasing involvement with black-owned businesses...and, most importantly, making a substantial donation to Jesse Jackson's Rainbow/PUSH Coalition.
Wouldn't it be wonderful if Toyota told Jesse Jackson to go to hell?
But they won't. No company likes to be accused of racism--even if the charges aren't true. Toyota has already established its "internal diversity panel" and is reviewing advertising firms. They're already beginning to capitulate to Jackson's demands.
Score another one for Jesse Jackson.
http://www.washtimes.com/national/20010731-79765628.htm
