The answer to the press’ myopia lies elsewhere, and nobody has produced a better argument for how the national media missed the Trump story than FiveThirtyEight’s Nate Silver, who pointed out that the ideological clustering in top newsrooms led to groupthink. “As of 2013, only 7 percent of [journalists] identified as Republicans,” Silver wrote in March, chiding the press for its political homogeneity. Just after the election, presidential strategist Steve Bannon savaged the press on the same point but with a heartier vocabulary. “The media bubble is the ultimate symbol of what’s wrong with this country,” Bannon said. “It’s just a circle of people talking to themselves who have no fucking idea what’s going on.”
The results read like a revelation. The national media really does work in a bubble, something that wasn’t true as recently as 2008. And the bubble is growing more extreme. Concentrated heavily along the coasts, the bubble is both geographic and political. If you’re a working journalist, odds aren’t just that you work in a pro-Clinton county—odds are that you reside in one of the nation’s most pro-Clinton counties. And you’ve got company: If you’re a typical reader of Politico, chances are you’re a citizen of bubbleville, too.
Is America trapped? Certainly, the media seems to be. It’s hard to imagine an industry willingly accommodating the places with less money, fewer people and less expertise, especially if they sense that niche has already been filled to capacity by Fox. Yet everyone acknowledges that Trump’s election really was a bad miss, and if the media doesn’t figure it out, it will miss the next one, too.
Journalism tends toward the autobiographical unless reporters and editors make a determined effort to separate themselves from the frame of their own experiences. The best medicine for journalistic myopia isn’t reeducation camps or a splurge of diversity hiring, though tiny doses of those two remedies wouldn’t hurt. Journalists respond to their failings best when their vanity is punctured with proof that they blew a story that was right in front of them. If the burning humiliation of missing the biggest political story in a generation won’t change newsrooms, nothing will. More than anything, journalists hate getting beat.
