Miyana Books
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- Dec 22, 2005
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The value of communications
By publishingadmin@miyanabooks.com
This is a very important article because it will put the true value of your work into perspective. This article is meant to encourage you to not give up on your writing, because no matter what anybody says, your work can be sold. This article is proof that good self-publishing is equal to, if not in monetary value then scope and importance, any book deal a person can be given. People that graduate with degrees in communication stand tall J for the Age of Information is your age. You have complete control over the success of your book. We have said it before and we will say it again. Your success begins and ends with your attitude. And communication is not only driven by advertising revenue. Of course, advertising is beautiful. Digital publishing is beautiful because you can surround your books with advertising in a way that cannot be accomplished in print, (if a person saw a an ad for Dominos Pizza between Chapter 5 and Chapter 6 in a printed book there would be hell to pay.) Yes, advertising dollars facilitate communications, but the industry is much bigger than advertising pizza and toothpaste.
Communication is like the US dollar. It’s currency. It’s relative but then again it’s not relative. It’s the most amazing currency in the world. Communication is a currency that is not backed by gold because it is twice as valuable as gold. It is a currency backed by the faith of the people. Control of the quantity of information available is essential if its value is to be stable. Take for example the cost of a college education and the added costs graduate and doctoral education. Information and communication is being transferred to an individual over a controlled period of time. There are universities, which charge upwards of $30,000 a year for the service of communicating information to students. If everybody was able to go to Harvard to receive a world class education, the value of a degree would decrease exponentially, and Harvard would not be able to charge as much as it does for the degrees its board confers. Effective communication is a medium of exchange within communities and between communities. If there was just one generation of illiterate people within a society, and we mean a generation that for whatever reason never learned to read, the entire society would collapse. Reading is fundamental. War, famine, disease, displacement, and Diaspora, who is to say which one or combination of these things was responsible for the demise of great civilizations forgotten by history. The written word is the essence of humanity. Realistically, it is safe to say that the United States, the most powerful republic the world has yet known, would cave in on itself if people stopped reading.
It is a good thing that reading and written language is almost second nature. So, all the nations of the world unite under the banner of literacy for without literacy there is chaos. This is why, in the age of the internet and 24 hour-a-day cartoon networks, it is a good thing that a series like the Harry Potter books came along. That children read and are interested in books is so essential to the survival of our way, it is almost a shame the books were over exploited and turned into movies. We’re for profits, but just maybe it would have been nice to have had a literary sensation that existed solely in the minds of readers, something that as grand as the reader’s imagination, something magical. But that’s another discussion. The movies were done very well.
Effective communication that is not misused to influence people to do bad things, moves people. It stirs hearts in a positive way and inspires them to be more human than they would be under circumstances when reading and writing would be discouraged. It records people's values. It is the physical manifestation of the intangibles of existence. It is the physical manifestation of thought, pen to paper, sound waves to air. I think, therefore I am. I interpret the events and phenomena that surround me, daily, and interact with the world based on the logical presuppositions which have been constructed inside of my head by language and writing. Societies are separated only by the logical presuppositions, the building blocks of human consciousness, which are formed during infancy. My world is defined by books. My mind is defined by books. I am defined by books.
Numbers are nice and practical, but people do not think nor do they speak in numerical valuesJ. Language not only records values and ideas but properly and peculiarly assembled language stores a value that can be monetize and traded through books and texts. Your product is valuable because your audience perceives your message as something of worth to them. Effective communication is created by a perpetual interaction between concrete things, people's intangible desire for them, and their abstract faith in what has value: communication is valuable because we want it, but we want it only because it can get us what we desire. The crying baby is the first human attempt at communicating a particular desire. Communications make us human.
Communication is driving the global economy. People have to talk. People have to organize. Whether you are dialing into your wireless network or putting the finishing touches on a blog entry, you engaged in the communication trade. Your minutes are equal to what you have to say and who you have to say it to. What’s more, the greater the number of people you reach with your message the more valuable your message becomes. Commercials running during primetime on the major television networks are expensive not because the message of the television show is important. The time is expensive because of the media buyer’s assumption that the company’s important commercial message will be seen by the largest number of people. The commercial is what is important with television and radio as they outnumber exponentially the actual number of television and radio programs aired, and now a word from our sponsors.
So now, you have a better understanding of why you want to be in publishing. It is the subconscious desire to be heard and understood by people in combination with your desire to be valuable to people you respect. Your book is valuable because it speaks to people. The more people you can reach with your relevant message the more valuable your work is. Your audience is the source of value of your book, therefore when you are contemplating who you are writing for and what sources of funds to invest in your work to go to, remember that the risk, required return, and expected return, and realized outcome are at your discretion as long as your audience is identified and informed.
Blogs and feeds keep the audience informed
It’s an old story. Television and radio rewrote the history of communication. All a person has to do to understand the past, present, and future of the internet is understand the past, present, and future of television and radio. An audience that is well informed and updated constantly is an audience that is talking about your work and wanting more of it. One effective of way of keeping your audience informed is by blogging.
Miyana Books has established a presence on over 40 free blog sites. No matter what you think about blogging, that it is trendy and as soon as the next thing comes along blogging will go the way of ham radios, the truth is that until then, blogging is going to be around, and people take notice of blogs. We can't always be sure what next incarnation the programmers will devise to make all of our lives easier. For the time being, blogging is the medium of choice.
Rest assured, this is not some kind of blogging/spamming/promotional scheme concocted by Miyana Books. In most instances, consumers don’t lying buying from companies they believe are involved in schemes, spam, and scamming. Such marketing techniques cheapen the image of the company practicing them. This is not a scheme, but you have to ask yourself, what are you doing? You are publishing online which is different from blogging in that you are writing for money. The principle is similar. You are just taking it one step further. That's a lot of writing. So, as long as blogs remain free, virtual communities populated by people hungry to read, Miyana Books will encourage its writers to post often. That's the funny thing about the internet at this point in time: it is driven by reading. You will not find any other media as reading intensive as the internet.
To make life easier on our writers, we will give them the keys to our branded blogs so they can post and make as many connections with their audience as possible. People want to connect with their peers and with people whose work they admire, always, so if you aren't a member of any writing organizations in particular, there isn't any doubt you will find fans and partners in the blogosphere if you make yourself accessible.
With RSS, XML, and Atom file formats, a common feature of many blogs (ours included), syndication of and news about your writing is a snap. All you have to do is create a news story in the particular format, put a link to the story that is somewhere on your site in the feed, and submit it to a RSS submission site. Clicking the links will tell you all about the particulars of each language and what capabilities can be added to your website to make it that much more dynamic by increasing the functionality, power, and range of your communication tool box. .
By publishingadmin@miyanabooks.com
This is a very important article because it will put the true value of your work into perspective. This article is meant to encourage you to not give up on your writing, because no matter what anybody says, your work can be sold. This article is proof that good self-publishing is equal to, if not in monetary value then scope and importance, any book deal a person can be given. People that graduate with degrees in communication stand tall J for the Age of Information is your age. You have complete control over the success of your book. We have said it before and we will say it again. Your success begins and ends with your attitude. And communication is not only driven by advertising revenue. Of course, advertising is beautiful. Digital publishing is beautiful because you can surround your books with advertising in a way that cannot be accomplished in print, (if a person saw a an ad for Dominos Pizza between Chapter 5 and Chapter 6 in a printed book there would be hell to pay.) Yes, advertising dollars facilitate communications, but the industry is much bigger than advertising pizza and toothpaste.
Communication is like the US dollar. It’s currency. It’s relative but then again it’s not relative. It’s the most amazing currency in the world. Communication is a currency that is not backed by gold because it is twice as valuable as gold. It is a currency backed by the faith of the people. Control of the quantity of information available is essential if its value is to be stable. Take for example the cost of a college education and the added costs graduate and doctoral education. Information and communication is being transferred to an individual over a controlled period of time. There are universities, which charge upwards of $30,000 a year for the service of communicating information to students. If everybody was able to go to Harvard to receive a world class education, the value of a degree would decrease exponentially, and Harvard would not be able to charge as much as it does for the degrees its board confers. Effective communication is a medium of exchange within communities and between communities. If there was just one generation of illiterate people within a society, and we mean a generation that for whatever reason never learned to read, the entire society would collapse. Reading is fundamental. War, famine, disease, displacement, and Diaspora, who is to say which one or combination of these things was responsible for the demise of great civilizations forgotten by history. The written word is the essence of humanity. Realistically, it is safe to say that the United States, the most powerful republic the world has yet known, would cave in on itself if people stopped reading.
It is a good thing that reading and written language is almost second nature. So, all the nations of the world unite under the banner of literacy for without literacy there is chaos. This is why, in the age of the internet and 24 hour-a-day cartoon networks, it is a good thing that a series like the Harry Potter books came along. That children read and are interested in books is so essential to the survival of our way, it is almost a shame the books were over exploited and turned into movies. We’re for profits, but just maybe it would have been nice to have had a literary sensation that existed solely in the minds of readers, something that as grand as the reader’s imagination, something magical. But that’s another discussion. The movies were done very well.
Effective communication that is not misused to influence people to do bad things, moves people. It stirs hearts in a positive way and inspires them to be more human than they would be under circumstances when reading and writing would be discouraged. It records people's values. It is the physical manifestation of the intangibles of existence. It is the physical manifestation of thought, pen to paper, sound waves to air. I think, therefore I am. I interpret the events and phenomena that surround me, daily, and interact with the world based on the logical presuppositions which have been constructed inside of my head by language and writing. Societies are separated only by the logical presuppositions, the building blocks of human consciousness, which are formed during infancy. My world is defined by books. My mind is defined by books. I am defined by books.
Numbers are nice and practical, but people do not think nor do they speak in numerical valuesJ. Language not only records values and ideas but properly and peculiarly assembled language stores a value that can be monetize and traded through books and texts. Your product is valuable because your audience perceives your message as something of worth to them. Effective communication is created by a perpetual interaction between concrete things, people's intangible desire for them, and their abstract faith in what has value: communication is valuable because we want it, but we want it only because it can get us what we desire. The crying baby is the first human attempt at communicating a particular desire. Communications make us human.
Communication is driving the global economy. People have to talk. People have to organize. Whether you are dialing into your wireless network or putting the finishing touches on a blog entry, you engaged in the communication trade. Your minutes are equal to what you have to say and who you have to say it to. What’s more, the greater the number of people you reach with your message the more valuable your message becomes. Commercials running during primetime on the major television networks are expensive not because the message of the television show is important. The time is expensive because of the media buyer’s assumption that the company’s important commercial message will be seen by the largest number of people. The commercial is what is important with television and radio as they outnumber exponentially the actual number of television and radio programs aired, and now a word from our sponsors.
So now, you have a better understanding of why you want to be in publishing. It is the subconscious desire to be heard and understood by people in combination with your desire to be valuable to people you respect. Your book is valuable because it speaks to people. The more people you can reach with your relevant message the more valuable your work is. Your audience is the source of value of your book, therefore when you are contemplating who you are writing for and what sources of funds to invest in your work to go to, remember that the risk, required return, and expected return, and realized outcome are at your discretion as long as your audience is identified and informed.
Blogs and feeds keep the audience informed
It’s an old story. Television and radio rewrote the history of communication. All a person has to do to understand the past, present, and future of the internet is understand the past, present, and future of television and radio. An audience that is well informed and updated constantly is an audience that is talking about your work and wanting more of it. One effective of way of keeping your audience informed is by blogging.
Miyana Books has established a presence on over 40 free blog sites. No matter what you think about blogging, that it is trendy and as soon as the next thing comes along blogging will go the way of ham radios, the truth is that until then, blogging is going to be around, and people take notice of blogs. We can't always be sure what next incarnation the programmers will devise to make all of our lives easier. For the time being, blogging is the medium of choice.
Rest assured, this is not some kind of blogging/spamming/promotional scheme concocted by Miyana Books. In most instances, consumers don’t lying buying from companies they believe are involved in schemes, spam, and scamming. Such marketing techniques cheapen the image of the company practicing them. This is not a scheme, but you have to ask yourself, what are you doing? You are publishing online which is different from blogging in that you are writing for money. The principle is similar. You are just taking it one step further. That's a lot of writing. So, as long as blogs remain free, virtual communities populated by people hungry to read, Miyana Books will encourage its writers to post often. That's the funny thing about the internet at this point in time: it is driven by reading. You will not find any other media as reading intensive as the internet.
To make life easier on our writers, we will give them the keys to our branded blogs so they can post and make as many connections with their audience as possible. People want to connect with their peers and with people whose work they admire, always, so if you aren't a member of any writing organizations in particular, there isn't any doubt you will find fans and partners in the blogosphere if you make yourself accessible.
With RSS, XML, and Atom file formats, a common feature of many blogs (ours included), syndication of and news about your writing is a snap. All you have to do is create a news story in the particular format, put a link to the story that is somewhere on your site in the feed, and submit it to a RSS submission site. Clicking the links will tell you all about the particulars of each language and what capabilities can be added to your website to make it that much more dynamic by increasing the functionality, power, and range of your communication tool box. .
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