Lee Chambers
Renegade Folk Hero
- Joined
- Apr 4, 2005
- Posts
- 1,243
Web video empowers miffed consumers
Posted Sep 4th 2007 10:55AM by Peter Cohan
Filed under: Consumer experience, Apple Inc (AAPL)
ABC News reports that consumers are using web video to voice their complaints with products and services. I am wondering whether this could be the killer application that will open consumers' wallets to buy Web cameras and related software.
Michael Whitford, a systems engineer from Chandler, AZ, posted a smash-and-bash video titled "Macbook Destruction" in which he demolishes his malfunctioning laptop. Whitford was upset when his new Apple, Inc. (NASDAQ: AAPL) Macbook conked out only six months after he purchased it. When Apple refused to fix the computer for free under his extended warranty, Whitford took matters into his own hands.
Read more here.
I whole heartedly approve this approach to dealing with poor customer service and strongly encourage everyone to such measures when the normal means of resolving problems with corporations fails.
Posted Sep 4th 2007 10:55AM by Peter Cohan
Filed under: Consumer experience, Apple Inc (AAPL)
ABC News reports that consumers are using web video to voice their complaints with products and services. I am wondering whether this could be the killer application that will open consumers' wallets to buy Web cameras and related software.
Michael Whitford, a systems engineer from Chandler, AZ, posted a smash-and-bash video titled "Macbook Destruction" in which he demolishes his malfunctioning laptop. Whitford was upset when his new Apple, Inc. (NASDAQ: AAPL) Macbook conked out only six months after he purchased it. When Apple refused to fix the computer for free under his extended warranty, Whitford took matters into his own hands.
Read more here.
I whole heartedly approve this approach to dealing with poor customer service and strongly encourage everyone to such measures when the normal means of resolving problems with corporations fails.
