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Hello Summer!
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- Nov 1, 2005
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From the L.A. Times:
When it comes to their wardrobes, provocative is out and (gasp) parental approval is in. Off-screen and in the real world, the "tame tween" phenomenon is already making itself felt, with both retailers and trend researchers noticing a general shift away from the edgy. "Kids are more modest than they would care to admit," says Kristen Taylor, owner of Juvie, a tween boutique in Silver Lake that caters to those seeking preteen fashions that straddle hip and wholesome. "They want to be comfortable -- they are still playing in the playground every day at school, after all. They want to be fashionable," she says, but not over the top.
She carries lines like Splendid Tween, Splendid Mills JR (for boys) and Ella Moss Girl: brands, she says, that "offer coverage on top, are long enough so that they hit at the hip rather than the belly button and have enough width so that they are not skin tight." On their feet, girls are wearing Chuck Taylors, Doc Martens, Vans and ballet flats. Lip gloss is still very much de rigueur, she says, with most parent-tween disputes arising over the use of eyeliner.
Franchises such as " Hannah Montana," "High School Musical" and Nickelodeon's "iCarly" are among the biggest style influencers among her pubescent clientele today, she says..."Kids are still buying the skimpy stuff because that's generally what's out there for them -- but they'll layer it and customize it to create their own kind of look," says Jane Gould...Gould helmed an extensive study on tween fashion in February...Following a number of in-home sessions with tweens, her researchers noticed one key thing: Today's tweens want to please their parents, which may have a lot to do with the sweet 'n' sensible styles they're opting for.
...Ten seems to be the magical age when children enter into sartorial consciousness, Gould says, the fig leaf moment when T-shirts stop being things people wear to keep from being naked and turn into part of an outfit....Most interestingly, Nickelodeon's team noticed that today's tweens are very conscious of not upsetting their parents with their wardrobe. And no, it's not just because Mom carries the credit card. Rather, it's because the cultural gap between kids and their parents is narrower than ever. "Every piece of research we have done has shown that the generation gap is closing," Gould says. "Girls and boys truly look to their parents for second opinions, and they want to make sure they are doing what their parents feel is appropriate for them." So kids don't think their folks are square anymore? Apparently not. "Kids tell us overwhelmingly that family is the most important thing around them -- it's no longer the 'us versus them' mind-set," Gould says.
From the article on the clothing in the upcoming Hannah Montana movie:
According to related articles, the tight stuff is out, as is the belly bearing, ultra-low jeans, ultra-short skirts and thongs. The pendulum has swung back, as it tends to. I'm not sure how to square this with the "sexting" article, but there ya go. Tweens, at least, want to be modest again, at least when it comes to clothes.Clean-cut, wholesome and decidedly demure. Look at the ultra-Disneyfied costumes in this month's "Hannah Montana" movie and you'll see the latest reflection of the accelerating shift toward more parent-friendly tween fashions.
Forget Britney-era bling 'n' bras or clingy American Apparel spandex -- 16-year-old "Hannah Montana" star Miley Cyrus wasn't even allowed to wear leggings while the cameras were rolling. Spaghetti straps were verboten, as were bare bellies, micro minis, one-shouldered tanks and anything resembling a camisole....."When you go out shopping for young girls, colors are acidy and fabrics are clingy," he says. "You see lots of spandex cotton, tank tops and spaghetti straps, really short skirts and tight jeans. Some of this stuff is way inappropriate." With that in mind, he made nearly all the costumes himself....Lawrence...created a series of guilt-free, girly looks -- coquettish Carrie Bradshaw-esque outfits for the glamorous Hannah Montana character, and rustic "Little House on the Prairie" get-ups for girl-beneath-the-star Miley Stewart. "Feminine, pretty clothes -- but the kind a girl can still climb a tree in," Lawrence explains.