Mysterious group targeting Gov. Greg Abbott reserves $6 million in TV ads ahead of November election

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https://www.texastribune.org/2022/09/09/greg-abbott-beto-orourke-tv-ads/

A shadowy new group has purchased at least $6 million in TV advertisements ahead of the November election
and is airing an ad that targets Gov. Greg Abbott as he runs for reelection.


The minute-long ad from Coulda Been Worse LLC, which started airing Friday, rattles off a list of major calamitous
events that have happened on Abbott’s watch, such the Uvalde school shooting and 2021 power-grid collapse.
As the narrator speaks, a picture slowly zooms out to show Abbott’s face.


“Any one of these — a terrible shame for Texas,” the narrator says at the end. “All of these — a horrific sign something
big is terribly, terribly wrong.”




The spot ends with a clip of Abbott saying after the Uvalde massacre that it “could have been worse,” increasingly a
rallying cry of Abbott’s critics. Abbott made the comment while praising the law enforcement response to the shooting,
which has since been been widely criticized for taking well over an hour to confront the shooter. Abbott later said he was “misled” when he made the comment.


The advertising represents a significant escalation as Abbott fights for a third term against Democratic challenger Beto O’Rourke. Abbott has led O’Rourke by mid-single digits in polls throughout the summer.


Abbott has also outpaced O’Rourke on the airwaves. Abbott has been airing TV ads for over three weeks, while O’Rourke did not start his first sustained statewide TV buy until Friday.


The news of Coulda Been Worse LLC’s plans got out Thursday when AdImpact, a media-tracking firm, tweeted that the group was scooping up airtime statewide. It ultimately reserved $6.1 million on broadcast and cable TV from Friday through Oct. 9, according to AdImpact.

scooby-doo-woof.gif
 
Won't make any difference. Texans aren't the smartest demographic
 
i'd be surprised if it were, unless they're pushing some funding into the mystery group. From what the new Mothers Against Greg Abbott have posted, they seem content to promote their own name to make a statement and this 'mystery' group would appear to have bigger backers.
Most likely...some large GOP backer trying to build the State towards what Republicans used to stand for
 
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