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Cope, Steelers Announcer, `Terrible Towel' Creator, Dies at 79
By Aaron Kuriloff
Feb. 27 (Bloomberg) -- Myron Cope, the former Pittsburgh Steelers announcer who supported the team by waving his ``Terrible Towel,'' has died. He was 79.
Cope died this morning at a nursing home in the Pittsburgh suburb of Mount Lebanon, Pennsylvania, the Associated Press reported, citing former Steelers executive Joe Gordon. Cope died of respiratory failure, the Pittsburgh Post-Gazette said.
Cope spent a record 35 years as color analyst for the National Football League team, earning a place in the Radio Hall of Fame in 2005 and a Pete Rozelle Award for exceptional contributions to professional football in radio and television.
He pioneered the ``Terrible Towel'' in 1975 when he urged Steelers fans to stir up excitement during the playoffs by waving gold dish rags. The towel became a Steelers team symbol, along with Cope's distinctive falsetto voice, team owner Dan Rooney said, in a statement.
``His creation of the Terrible Towel has developed into a worldwide symbol that is synonymous with Steelers football,'' Rooney said.
Myron Sidney Kopelman was born in Pittsburgh on Jan. 23, 1929. He began his career as a sports reporter at the Daily Times in Erie, Pennsylvania, and wrote for magazines including Sports Illustrated and the Saturday Evening Post. He joined the Steelers in 1970 and covered the team through five Super Bowl championships.
Cope punctuated his commentary with idiosyncratic phrases. A good play earned a Yiddish ``Yoi.'' He titled his 2002 autobiography, one of his six books, ``Double Yoi.''
`Immaculate Reception'
The Steelers said it also was on Cope's radio show that the phrase ``Immaculate Reception'' became a household term to describe the game-winning play in the Steelers' 1972 AFC Divisional playoff victory against the Oakland Raiders, in which Franco Harris clutched a deflected pass inches off the turf and ran for a touchdown.
In 1996, Cope contributed his ownership of ``Terrible Towel'' trademarks to Allegheny Valley School, an institution for the profoundly mentally and physically disabled.
Cope is survived by two children, Daniel and Elizabeth, according to the team's web site. His wife Mildred Lindberg Cope and another daughter, Mary Ann, are deceased. There was no immediate word on funeral services.
To contact the reporter on this story: Aaron Kuriloff in New York at akuriloff@bloomberg.net .
Last Updated: February 27, 2008 11:48 EST
Cope, Steelers Announcer, `Terrible Towel' Creator, Dies at 79
By Aaron Kuriloff
Feb. 27 (Bloomberg) -- Myron Cope, the former Pittsburgh Steelers announcer who supported the team by waving his ``Terrible Towel,'' has died. He was 79.
Cope died this morning at a nursing home in the Pittsburgh suburb of Mount Lebanon, Pennsylvania, the Associated Press reported, citing former Steelers executive Joe Gordon. Cope died of respiratory failure, the Pittsburgh Post-Gazette said.
Cope spent a record 35 years as color analyst for the National Football League team, earning a place in the Radio Hall of Fame in 2005 and a Pete Rozelle Award for exceptional contributions to professional football in radio and television.
He pioneered the ``Terrible Towel'' in 1975 when he urged Steelers fans to stir up excitement during the playoffs by waving gold dish rags. The towel became a Steelers team symbol, along with Cope's distinctive falsetto voice, team owner Dan Rooney said, in a statement.
``His creation of the Terrible Towel has developed into a worldwide symbol that is synonymous with Steelers football,'' Rooney said.
Myron Sidney Kopelman was born in Pittsburgh on Jan. 23, 1929. He began his career as a sports reporter at the Daily Times in Erie, Pennsylvania, and wrote for magazines including Sports Illustrated and the Saturday Evening Post. He joined the Steelers in 1970 and covered the team through five Super Bowl championships.
Cope punctuated his commentary with idiosyncratic phrases. A good play earned a Yiddish ``Yoi.'' He titled his 2002 autobiography, one of his six books, ``Double Yoi.''
`Immaculate Reception'
The Steelers said it also was on Cope's radio show that the phrase ``Immaculate Reception'' became a household term to describe the game-winning play in the Steelers' 1972 AFC Divisional playoff victory against the Oakland Raiders, in which Franco Harris clutched a deflected pass inches off the turf and ran for a touchdown.
In 1996, Cope contributed his ownership of ``Terrible Towel'' trademarks to Allegheny Valley School, an institution for the profoundly mentally and physically disabled.
Cope is survived by two children, Daniel and Elizabeth, according to the team's web site. His wife Mildred Lindberg Cope and another daughter, Mary Ann, are deceased. There was no immediate word on funeral services.
To contact the reporter on this story: Aaron Kuriloff in New York at akuriloff@bloomberg.net .
Last Updated: February 27, 2008 11:48 EST