I had no idea Liberals don't like being called Liberals. Liberals don't like the word being used as if it was interchangeable with Commie Hippie.
And Liberals like liberty. Social and civil liberty. Which is why the right equates Liberal with Hippie. But they are not as keen on financial and corporate liberty. Which is why the right equates Liberal with Commie.
Libertarians (like me, athough I'm so moderate I still get called a Commie now and then) are the ones who have a boner for civil, social, financial and corporate liberties alike.
Living through the history and evolution of the term Liberal it is a fact that the term has only recently become acceptable to American people. Those of us who remember building bomb shelters and the gullibility of oppression still fear the acceptance of liberal philosophy.
