could inspire stories about:
~ gals seducing basketball players
~ the girl "saving it for marriage" who gets turned on watching
~what the band does on the bus
~the team party
~recruiting sex
Keep in mind the original definition of March Madness, before it was usurped by the sporting world: the phenomenon of hares (and other animals) to go apeshit crazy when their breeding season begins, generally in March. That's why you have the crazy "March Hare" at the famous tea party in Alice's Adventures in Wonderland.
The connection to sex, therefore, is even stronger than most people know!