4est_4est_Gump
Run Forrest! RUN!
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Romney’s Playbook
Robert Costa, NRO
October 4, 2012
I think our President wants and relishes the title of "President of the United States" but he has little inclination or aptitude for the actual job of POTUS.
I am sure that this is what we saw in the debate.
Robert Costa, NRO
October 4, 2012
Denver — The elements of Mitt Romney’s Rocky Mountain rout were hatched weeks ago in Vermont’s Green Mountains. In early September, Romney slowed down his campaign schedule and retreated with a small group of advisers to the home of Kerry Healey, his former lieutenant governor. Ohio senator Rob Portman, a trusted ally, joined Stuart Stevens, Eric Fehrnstrom, Bob White, and a handful of other Romney confidants. They spent days holding mock debates, and nights reviewing President Obama’s stylistic tics. When they needed a break, they roamed around Healey’s secluded estate, which is 100 miles south of Burlington, Vt. But mostly they talked, over hot chocolate and coffee, about how best to communicate Romney’s message.
Portman says Romney’s willingness to fully commit to the prep was striking. Day after day, he’d get up early, exercise, and then join the team for hours of work. Advisers certainly played a role, but according to Portman, it was the candidate who drove his advisers. Even when he had a busy week of campaigning, Romney would always find time to study or hold a brief mock debate. “It was all him,” Portman tells me. “Honestly, I’ve spent a lot of time with Mitt Romney for the past month or so, and what I saw on stage is who he is. He’s smart, he’s articulate, and he’s got a big heart.”
During the opening prep sessions, the group quickly came to a consensus: At the podium, Romney would be forceful, nearly as assertive as he was in Healey’s living room. His advisers have always admired Romney’s ability to peel apart arguments in private, and they encouraged him to do the same at the debate, with a little polish. The goal was to overwhelm the president with liveliness and information, to force him to confront the messy details of his economic and fiscal record. The strategy, sources say, clicked with Romney for two reasons: He did not want to spend hours tinkering with his mannerisms, and he wanted to focus on internalizing data. He’d take advice on his voice, his posture, and the rest, but he wanted his prep time to be a policy workshop.
“This whole thing about ‘zingers,’ I never even heard that word discussed in debate prep,” Stevens says. “If you go back to the history and look at Governor Romney’s 20 debates, he likes policy, he likes substance, and he likes strong arguments that are based on merits and on differences. He’s never been one for debate tricks and sleight of hand.”
During the mock debates, Portman engaged Romney as if they were testy undergraduates at the Oxford Union. Portman, acting as Obama, hammered Romney on every part of his agenda, sometimes to the point of belittling him. “I’ve never seen Rob Portman lose a mock debate,” Stevens says. “He’s undefeated — but he cheats. He knows the questions and has notes.” (Stevens and Portman both advised George W. Bush before debates.) On September 6, as he visited a hardware store, Romney told reporters that Portman was getting under his skin. “I’m just glad I won’t be debating Rob Portman in the final debates,” Romney said, smiling. “He’s good.”
The practice made a difference. One longtime Romney friend tells me that Romney markedly improved throughout September as he devoted himself to his briefing books and the mock debates. The friend says Romney didn’t think of the debate as a political dialogue but as a grueling, 90-minute competition that demanded discipline. He prepared in the same way he used to review pending business deals at Bain Capital: He challenged his closest advisers about the most minor points, he spent a lot of time reading, and he constantly bantered with his aides about the other side’s weaknesses and strengths.
Romney’s approach slightly diverged from his campaign’s day-to-day operation, which has seized on Obama’s verbal stumbles. Romney didn’t want to sound canned, he wanted to sound informed, so he kept a few lines he liked from prep, such as “trickle-down government,” but decided against quoting Obama’s gaffes. It was about seeming competent and presidential under the bright lights. He’d leave the gotcha games for his rapid-response squad. “We didn’t talk about the ‘private sector is doing fine,’ nor did we talk about ‘he built it,’ nor did we talk about the vice president saying the middle class has been buried,” Stevens says.
I think our President wants and relishes the title of "President of the United States" but he has little inclination or aptitude for the actual job of POTUS.
I am sure that this is what we saw in the debate.