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I am keenly aware of how high heels can project an image, attitude, self-awareness, etc. Many of our choices of attire have this power, but heels perhaps uniquely so.
And it can go the other way too. If I am wearing an outfit that naturally pairs with say a 3" heel and I wear a 2" heel that can project a lack of confidence or a desire to tone down any sexual attraction. Conversely if I up the heel to 3 1/2" or 4" it can project a desire to really own the look and the implied sexuality (not that I am looking for sex but that I am comfortable with my sexuality). In each case I say "can" not "does" because there are so many other things at play and each woman and each outfit is unique. But for me personally my approach is typically wear them and own the look or don't bother and just wear comfortable flats.