Look, Pubs, I'll give the game away. This is why you lost in November 2012 -- it comes down to two reasons, which will continue to apply whether the economy gets better or worse:
1. The GOP has become a lot more RW than it used to be. Not conservative, but RW, which is much more radical and less cautionary. E.g., no conservative would ever shout "End The Fed!" or "Drown it in a bathtub!" or "Molon Labe!" There was a time when both major parties had their liberal and conservative wings, but that changed with the general party-realignment of the 1960s and '70s, which was coincident with movement "conservatism" falsely-so-called taking over the GOP. That takeover is now all but complete; liberal "Rockefeller Republicans" are a thing of the past, and moderate-conservative "Main Street Republicans" are struggling with RWs for the soul of the party and not struggling very hard. The GOP still has internal divisions -- in fact, they appear to be growing worse -- but, apart from the Main Street/RW divide, the divisions are now between different flavors of RWs -- bizcons and neocons and paleocons and theocons and libertarians agree on some points, but their fundamental world-views are all very different. Nevertheless, all would agree in dismissing Reagan or Goldwater as RINOs if they were running for office today.
2. Becoming more RW has increased your zeal but decreased your appeal. You have a very zealous, turnoutable base now, or perhaps a better word would be desperate -- as desperate as the 19th Century Plains Indians who danced the "Ghost Dance" in the hope it would make everything again as it was before the palefaces came. But, all politically interested people run the risk of misjudging their own political viewpoint to be much more popular than it is, because they tend to hang out with like-minded people. "How could X have won?! Nobody I know voted for him!" In fact, the American people are not nearly as RW or even as conservative as they would need to be for a majority of them to support your party in its present formation. See the Pew Political Typology 2011. "Staunch Conservatives" make up only 9% of the general population, "Main Street Republicans" 11%. Add in all of the "Libertarians" and the "Disaffecteds" and you're still only up to 40% -- and you have almost no appeal to anybody else but those groups.
1. The GOP has become a lot more RW than it used to be. Not conservative, but RW, which is much more radical and less cautionary. E.g., no conservative would ever shout "End The Fed!" or "Drown it in a bathtub!" or "Molon Labe!" There was a time when both major parties had their liberal and conservative wings, but that changed with the general party-realignment of the 1960s and '70s, which was coincident with movement "conservatism" falsely-so-called taking over the GOP. That takeover is now all but complete; liberal "Rockefeller Republicans" are a thing of the past, and moderate-conservative "Main Street Republicans" are struggling with RWs for the soul of the party and not struggling very hard. The GOP still has internal divisions -- in fact, they appear to be growing worse -- but, apart from the Main Street/RW divide, the divisions are now between different flavors of RWs -- bizcons and neocons and paleocons and theocons and libertarians agree on some points, but their fundamental world-views are all very different. Nevertheless, all would agree in dismissing Reagan or Goldwater as RINOs if they were running for office today.
2. Becoming more RW has increased your zeal but decreased your appeal. You have a very zealous, turnoutable base now, or perhaps a better word would be desperate -- as desperate as the 19th Century Plains Indians who danced the "Ghost Dance" in the hope it would make everything again as it was before the palefaces came. But, all politically interested people run the risk of misjudging their own political viewpoint to be much more popular than it is, because they tend to hang out with like-minded people. "How could X have won?! Nobody I know voted for him!" In fact, the American people are not nearly as RW or even as conservative as they would need to be for a majority of them to support your party in its present formation. See the Pew Political Typology 2011. "Staunch Conservatives" make up only 9% of the general population, "Main Street Republicans" 11%. Add in all of the "Libertarians" and the "Disaffecteds" and you're still only up to 40% -- and you have almost no appeal to anybody else but those groups.