Four of the contestants were taken to hospital

[ClaudiusMaximus]

http://media.guardian.co.uk/radio/story/0,12636,881667,00.html

£15,000 fine for radio stunt

Jason Deans
Friday January 24, 2003

BRMB: £15,000 fine

Birmingham radio station BRMB was today fined £15,000 after a competition that left three contestants with severe ice burns and permanent scars.

The Capital-owned station challenged participants in its "Coolest Seats in Town" contest to sit on blocks of solid carbon dioxide - which has a temperature of -78C - for as long as they could, in order to win tickets for a music festival.

Four of the contestants were taken to hospital suffering from severe frostbite from the dry ice.

...

Some people didn't pay attention in their science classes.

 

[Gilly Bean]

Some people are idiots.

 

[zipman]

Gives new meaning to "freezing your ass off."

 

[Lady Tango]

Some people are idiots.

confused: Absolutely. Some people are so stupid - to sit on dry ice - I ask you! Didn't they realise it wasn't frozen water.

:

 

[asenath]

Nimrods.

 

[sufisaint]

In America they would be awarded a million dollars for their absolute stupidy, well less 33.333% plus costs some greedy low life lawyer would take first...

 

[Spinaroonie]

In America they would be awarded a million dollars for their absolute stupidy, well less 33.333% plus costs some greedy low life lawyer would take first...

far from the truth. They would've had to have sign a waiver to participate in the first place.

 

[teddybear4play]

A local radio station had a similar contest for *NSYNC tickets.

They used regular ice, though. The winner was the person who got their block to completely melt the fastest.

Damn, those Brits are intense.

TB4p

 

[HeavyStick]

A local radio station had a similar contest for *NSYNC tickets.

They used regular ice, though. The winner was the person who got their block to completely melt the fastest.

Damn, those Brits are intense.

TB4p

Damn, those Brits are idiots.

 

[greybeard]

absolutely..........

Nimrods.

I couldn't have said it better..................

greybeard

 

[sufisaint]

far from the truth. They would've had to have sign a waiver to participate in the first place.

You must not be a lawyer...I could get a great settlement out of this...the waiver means nothing, I just got to get past summary judgement...I am golden...

 

[morninggirl5]

I might be able to understand the idiocy if there were huge sums of money involved, but for tickets to a musical festival?????