Double Speak

Handley_Page

Draco interdum Vincit
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Aug 18, 2007
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From the Quarterly Review of Doublespeak

A reader reports that when the patient died, the attending doctor recorded the following on the patient's chart: "Patient failed to fulfill his wellness potential."

Another doctor reports that in a recent issue of the American Journal of Family Practice fleas were called "hematophagous arthropod vectors."

The letter from the Air Force colonel in charge of safety said that rocket boosters weighing more than 300,000 pounds "have an explosive force upon surface impact that is sufficient to exceed the accepted overpressure threshhold of physiological damage for exposed personnel." In other words, if a 300,000-pound booster rocket falls on someone, he or she is not likely to survive.

A reader reports that the Army calls them "vertically deployed anti-personnel devices." You probably call them bombs.

At McClellan Air Force base in Sacramento, California, civilian mechanics were placed on "non-duty, non-pay status." That is, they were fired.

After taking the trip of a lifetime, our reader sent his twelve rolls of film to Kodak for developing (or "processing," as Kodak likes to call it) only to receive the following notice: "We must report that during the handling of your twelve 35mm Kodachrome slide orders, the films were involved in an unusual laboratory experience." The use of the passive is a particularly nice touch, don't you think? Nobody did anything to the films; they just had a bad experience. Of course our reader can always go back to Tibet and take his pictures all over again, using the twelve replacement rolls Kodak so generously sent him.

The description on the package of Stouffer's Veal Tortellini with Tomato Sauce says it contains "exquisite egg pasta." The list of ingredients, however, includes "cooked noodle product."

In St. Louis there is an oriental rug store that advertizes "semi-antique" rugs.

The Minnesota Board of Education voted to consider requiring all students to do some "volunteer work" as a prerequisite to high school graduation.

Senator Orrin Hatch said that "capital punishment is our society's recognition of the sanctity of human life."

According to the tax bill signed by President Reagan on December 22, 1987, Don Tyson and his sister-in-law Barbara run a "family farm." Their "farm" has 25,000 employees and grosses $1.7 billion a year. But as a "family farm" they get tax breaks that save them $135 million a year.

Scott L. Pickard, spokesperson for the Massachusetts Department of Public Works, calls them "ground-mounted confirmatory route markers."
You probably call them road signs, but then you don't work in a government agency.

It's not "elderly" or "senior citizens" anymore. Now it's "chronologically experienced citizens."

According to the FAA, the propeller blade didn't break off, it was just a case of "uncontained blade liberation."

When a Professional Bull Rider suffered three cracked vertebrae and a broken collar bone after having been bucked an enraged 1,800 pound animal, the medical authorities attributed his injuries to "aggravated bovine ejection."
No joke!
 
Double speak can also be misleadingly brief--convincing the reader to misjudge what is what.

The classic I used in classes on propaganda analysis was a Cairo Radio announcement the day (6 October 1981) that Egyptian President Anwar Sadat was assassinated during a routine military parade.

The parade was being covered live by Cairo Radio. Shots were heard and a bit of pandamonium and then silence. Fifteen minutes later the announcer came back on saying, "There has been an incident at today's national day parade. President sadat has left the field." Then they toddled off to cafe music.

This was reported arround the world as "There was a brief shooting incident at the parade marking Egypt's national day." The headline my own international news agency sent out on that was "Sadat Live in Shooting Attempt."

Five hours later it was revealed that Sadat left the field feet first with twenty-one bullet holes in him, having died instantly.

The successful use double speak gave leaders in Egypt five hours to get their ducks in order without international pressure being thrown at them.
 
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