KillerMuffin
Seraphically Disinclined
- Joined
- Jul 29, 2000
- Posts
- 25,603
Reebok's new little ad campaign doohickey is based on the slogan "Defy Convention: Reebok." It's commercial has a whole bunch of slices of human life with things like Defy tradition and defy physics.
It also says "Defy Whatever."
How do you defy whatever? Do you have to define whatever first? What if your whatever doesn't match someone elses whatever? Do you have to defy your own whatever and all the whatevers of your immediate family?
Rob Walker thinks that Defy Whatever is a perfect slogan for our time. I have to agree. We have all that angst and rebellion and not a whole heck of a lot to rebel against. There was that trade summit in Quebec City, where a whole group of people Defied Whatever and a whole different set of people got lobbed with teargas for Defying the opposite Whatever.
We take our stands and have some principles that we hold dear. At some point our principle is going to clash with something, others opinions, chance circumstances, the law on occasion. So we either set aside the principle or Defy Whatever and stick to our guns.
Some of us get all to fired up over Defying Whatever, perhaps a nice dose of prozac? I watched the thing on inside lockup: A California Women's Prison. There was an inmate there who Defied Whatever and was very violent. She landed in solitary. She yelled a lot about her revocation of phone priviledges. You're not allowed to call anyone, even your own children, from solitary. Naturally, it was everyone else's fault. Nevermind that she Defied the Law and got herself put there without any help from The Man. Defying Whatever really helped.
Sometimes, it's good to Defy Whatever. Sometimes it's just stupid and it's your own fault for showing such bad judgement.
It also says "Defy Whatever."
How do you defy whatever? Do you have to define whatever first? What if your whatever doesn't match someone elses whatever? Do you have to defy your own whatever and all the whatevers of your immediate family?
Rob Walker thinks that Defy Whatever is a perfect slogan for our time. I have to agree. We have all that angst and rebellion and not a whole heck of a lot to rebel against. There was that trade summit in Quebec City, where a whole group of people Defied Whatever and a whole different set of people got lobbed with teargas for Defying the opposite Whatever.
We take our stands and have some principles that we hold dear. At some point our principle is going to clash with something, others opinions, chance circumstances, the law on occasion. So we either set aside the principle or Defy Whatever and stick to our guns.
Some of us get all to fired up over Defying Whatever, perhaps a nice dose of prozac? I watched the thing on inside lockup: A California Women's Prison. There was an inmate there who Defied Whatever and was very violent. She landed in solitary. She yelled a lot about her revocation of phone priviledges. You're not allowed to call anyone, even your own children, from solitary. Naturally, it was everyone else's fault. Nevermind that she Defied the Law and got herself put there without any help from The Man. Defying Whatever really helped.
Sometimes, it's good to Defy Whatever. Sometimes it's just stupid and it's your own fault for showing such bad judgement.
