renard_ruse
Break up Amazon
- Joined
- Aug 30, 2007
- Posts
- 16,094
The last decade or so, blacks have been noticeably over-represented in advertising, especially on TV. My own observations had put them at roughly a third of the people in TV commercials in recent years, far ahead of their approximately 13% of the population.
Just today I noticed that this percentage seems to be in slight decline. According to my count on a couple of lengthy ad segments on a national program, blacks were perhaps 20% and also not as prominently featured at the start of ads as previously.
I'm curious what's going on with this.
Just today I noticed that this percentage seems to be in slight decline. According to my count on a couple of lengthy ad segments on a national program, blacks were perhaps 20% and also not as prominently featured at the start of ads as previously.
I'm curious what's going on with this.