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The Daily Mail (a.k.a. Hate Mail, Daily Fail, Daily Heil, Daily Moan, Crazy Mail, and so on) is a reactionary right-wing tabloid rag masquerading as a "traditional values" middle-class newspaper that is, in many ways, the second-worst of the British gutter press (only Rupert Murdoch's The Sun is worse). The Mail has been so consistently bad that Orwell called them out in Homage to Catalonia for supporting Franco. The Mail has also infamously supported Oswald Mosley and fascism.
The Daily Mail is to the UK what the New York Post is to the United States, and what the Drudge Report is to the Internet: to wit, gossipy tabloid "journalism" for those who cannot digest serious news, with a flippantly wingnut editorial stance. Like the Daily Express, it tries to appear more upmarket and respectable than the red-top British tabloids, though it does sometimes go in for the full front-page picture or headline characteristic of the populist rags. It is also notorious for its frequent harassment of individuals, campaigns of hate directed at various minorities (focusing on Muslims), and willfully deceiving and lying to its readers.
Much of its content is designed to trigger readers' limbic systems, so articles generate strong emotions of hate, fear, anger, sadness, disgust, and occasionally happiness (usually because a white middle-class person has done something nice, or kittens). Like trout in a fish farm pond, readers wait for the Daily Mail to fling the next story to them about ne'er-do-wells smirking, scruffy women in tracksuits smoking outside court (where they face charges of drunken assault or benefit fraud), brown people and assorted foreigners doing the things that they do, lefties campaigning about something, or working class people enjoying themselves in a non-approved way. Then the readership erupts into a foaming fury that quickly subsides as they wait for the next story. But the fury doesn't completely subside; it leaves a residual anger that simmers in the background and requires another trigger story to allow it to boil over once more.