Hard_Rom
Northumbrian Skald
- Joined
- Apr 24, 2014
- Posts
- 13,623
FIAT wanted back into North American markets... Sergio Marchione, their CEO, is actually Canadian, so he understands this market.
They also wanted the Jeep and Dodge Ram brands, which ARE viable, as Americans are sticking to their gas-guzzlers, like a drowning sailor grabs a life raft.
US prices are lower than ours. We are getting in the life boats. While in the US somebody just looked up and said, "What was that?"
I got 4 buddies with trucks vastly huger than what they need. One guy on the first opportunity to fill it up(dealer filled tank) after purchase, he stopped and looked under vehicle to see if he had a leak.
Drove an Renault LeCar due to Renault getting into AMC(?). Spunky little thing with a 1.1l and just a 4 speed. Really, really needed a fifth gear!