http://moonbattery.com/graphics/pre-dirtied-genes.jpg
The jeans actually come looking like that. Presumably, that’s why they are so expensive. From the product description:

The jeans actually come looking like that. Presumably, that’s why they are so expensive. From the product description:
Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.