The Diversity-Driven Decline of Mickey D’s

[Busybody]

The Diversity-Driven Decline of Mickey D’s


The formerly all-American company McDonald’s was once a paragon of capitalist success. Lately however profits have been in such steady decline that it will no longer report its monthly sales figures. VDare puts its finger on why.

In addition to many of the franchises having earned a reputation for violence by mobs of what the media euphemistically calls “teens,”

McDonald’s [has] aggressively courted a reputation as a “diverse” [i.e., nonwhite] company—most notably through its 365 Black campaign. 365 Black was an attempt by McDonald’s to show it was “deeply rooted in the community” by promoting black culture and offering awards, scholarships, and other benefits to African-Americans. …

McDonalds defined “diversity” as a way to keep the company profitable. It boasted that “73 percent of McDonald’s total workforce” is composed of women and “people of color,” as well as 43 percent of all franchise staff and 55 percent of suppliers [McDonald’s Makes Diversity About the Bottom Line, by Aman Singh, Forbes Magazine, September 8, 2010]. In 2012, McDonald’s, with much fanfare, became one of the few Fortune 500 companies with a black CEO, Don Thompson [who left this year]. McDonald’s even has a “Chief Diversity Officer,” one Patricia Sowell Harris, hawking a jargon-heavy book entitled None of Us Is As Good as All of Us: How McDonald’s Prospers by Embracing Inclusion and Diversity.

Unsurprisingly, none of this tomfoolery generated profits. On the contrary,

McDonald’s is confronting reports of declining customer service and even hostility directed towards customers from its non-white workforce [McDonald’s Tackles Repair of ‘Broken’ Service, by Julie Jargon, Wall Street Journal, April 10, 2013]. One of the more recent examples of vibrant cultural displays took place in Chicago: a McDonald’s employee attacked a customer and ruptured his eyeball after an argument at the register [Prosecutors: McDonald’s employee attacks customer, damaging man’s eye, by Geoff Ziezulewicz, Chicago Tribune, March 15, 2015]. …

McDonald’s is increasingly seen as a “black” restaurant…

Once a neighborhood becomes conspicuously “diverse,” whites run for their lives, property values collapse, and soon you have a rotting sinkhole that can swallow whole cities like Detroit and Baltimore. Apparently the same process applies to corporations.

But at least the folks running McDonald’s can pat themselves on their pointy heads for being politically correct.

Has anyone learned from the experience? Apparently not:

McDonald’s Corporation [yesterday] announced the appointments of Robert Gibbs as Executive Vice President, Global Chief Communications Officer and Silvia Lagnado as Executive Vice President, Global Chief Marketing Officer. Both will report to McDonald’s President and CEO Steve Easterbrook.

“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” said Easterbrook.

Yes, that Robert Gibbs — the hapless former spokesliar for the left-wing Obama Regime. Whatever they mean by building a more “progressive” burger company, it is likely to entail doubling down on the moonbattery while customers eat elsewhere in ever larger number

- See more at: http://moonbattery.com/#sthash.fKUGRy4e.dpuf

 

[miles]

Robert Gibbs - another Obama incompetent.

 

[JohnnySavage]

That's the dumbest thing I've ever read (not you Miles, you are in your own category of dumb).

McDonald's profits are falling because of diversity and not because people are tired of eating fat, sugar and sodium?



On the positive side, if every McDonalds were shuttered, our health care costs would fall dramatically.

 

[Skiddles2015]

Robert Gibbs - another Obama incompetent.

Obama's fault!

Please don't ever wonder why 99.99% of lit thinks you are a moron.

 

[Busybody]

That's the dumbest thing I've ever read (not you Miles, you are in your own category of dumb).

McDonald's profits are falling because of diversity and not because people are tired of eating fat, sugar and sodium?



On the positive side, if every McDonalds were shuttered, our health care costs would fall dramatically.

when you have RUDE COLOREDS serving.....yes!

 

[miles]

Originally Posted by JohnnySavage View Post
That's the dumbest thing I've ever read (not you Miles, you are in your own category of dumb).

This from a guy with the cognitive skills of a snail.

 

[Mad_Jack_Rabbit]

I think mcd's profits have fallen because other new fast food places do it just as cheap but make it taste really good, fresh and without all the added sugar, salt and fat. people are waking up not just to the idea that mcd's are crap food (and i use the term 'food' loosely), poor value for money, taste like shit but more to the fact that there are real alternatives to mcd's.

 

[SgtSpiderMan]

when you have RUDE COLOREDS serving.....yes!

Management should stop hiring rude employees.

Aren't most McDonald's independently owned and operated?

 

[Busybody]

But hey

at least they have

CUNTS

COLOREDS

TRANNIES

GAZE

MUSLIMS

GIMPZ

as employees




McDonald’s Downsizes for the First Time in Over 40 Years


For the first time in over four decades, McDonald’s is shrinking. The fast food giant is currently closing more restaurants in the United States than it is opening, signifying a period of contraction for the global corporation.

McDonald’s announced in April that it would be closing 700 “underperforming” locations, but because of the company’s sheer size—it has 14,300 locations in the United States alone—this was not necessarily a reduction in the size of the company, especially because it continues to open locations around the world. It still has more than double the locations of Burger King, its closest competitor.

McDonald’s spokesperson Becca Hary insisted the closings were “minimal” in comparison to the number of stores that will remain open, but the marked decrease in “productivity” highlights a growing shift. After 45 years of consistent growth, McDonald’s appears to have plateaued—at least for now.

Though the chain has dominated the fast food market for decades, recent competition and health consciousness has challenged the popularity of its product. The growth of chains like Chipotle, which recently stopped using genetically modified ingredients, has reportedly diverted customers away from McDonald’s. Additionally, the company is losing a share of its young patrons while the rise of boutique burger chains such as Five Guys has put a dent in profits.

According to the Associated Press, “McDonald’s Corp. has not reported an annual reduction in U.S. locations since at least 1970, according to archived filings with the Securities and Exchange Commission. For 1969, McDonald’s did not include a U.S. store count in its annual report.”

Further, “The company declined to comment on the last time it reduced its U.S. store base. But given the rapid expansion that characterized its early years, it’s likely McDonald’s hadn’t pulled back since Ray Kroc founded the company in 1955.”

The increased closures denote a growing shift in dietary preferences among Americans. This is consistent with recent moves by fast food chains to remove toxic chemicals from their ingredients, as well as with the exponential growth of organic, healthy alternatives.

Nevertheless, McDonald’s will continue to open stores around the world. The closures were interpreted by Mike Donahue, a former chief communications officer for the company, as a way for McDonald’s to strengthen its base of stores.

“What they’re doing is pruning the tree,” he said.

Even if this is true, McDonald’s has made attempts to appeal to increasingly health-conscious consumers. In addition to exploring organic options, it has launched a crafty PR campaign to mitigate bad press. For example, it recently produced a video downplaying the concerning fact that their fries contain 19 ingredients.

These desperate attempts demonstrate that even if McDonald’s continues to rake in billions in profits for now, shifting attitudes and habits continue to jeopardize the hegemony of increasingly loathed fast food companies.