The Economics of Book Publishing

dr_mabeuse

seduce the mind
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Oct 10, 2002
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Here are the hard facts, based on an article in Romance Writers' Report and personal experience:

E-books:

It's easy to get published in E-books, but you'll get no advance. Instead, the publisher will take something like 60% of whatever you sell, and, unless they advertise or have a large market presence like Harlequin or Ellora's Cave, you probably won't sell more than a handfull, literally. At $6 apiece, you're talking about an author's profit of something like $20. A successful E-book with a small, unknown publisher may generate you something like $200-$300. The publicity and promotion are all up to you, and cut into your profits considerably.

On the other hand, signing on with a name publisher can get you an initial royalty check of a few thousand dollars when the book's released, and generate residual royalties of a few hundred dollars a month every month thereafter for as long as they carry the book, which will be forever since it costs nothing to keep the book in the catalog.

Hard-copy Books

Sell your masterpiece to Random House or Simon and Schuster and they'll give you an advance of $5,000. That's the normal going rate for a first-time author for most types of fiction. On the other hand, compared to E-books, your cut of sales is only a measly 8-10%, and they take back the first $5K to cover their advance. If your book comes out as a $6.99 trade paperback, that means you're getting $0.55-$0.60/book and have to sell ~9,000 books to pay back your advance. Since initial print runs are usually 10,000 copies, though, publishers expect to earn back their advances.

There's another rub, too. Many E-book publishers will pay royalties monthly or quarterly, while hard-copy publishers traditionally pay twice a year. If your hard-copy is published too close to one of these pay-out dates, they'll hold back a portion of your commission to cover the books they've shipped which they estimate will be unsold and returned to them, the "reserves against returns", calculated by an arcane formula only the publisher seems to know, so you won't get your fair amount.

Can you make a living writing books that aren't best sellers? Can you crank out a Harlequin romance every month and a half? Then it's possible. Until then, don't quit your day job.
 
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A friend of mine always expressed concern that I was posting my work in Literotica, because she felt it would be stolen. I assured her that it wasn't going to be stolen since the people at Lit are fanatical about copyright infringement and I also told her that you can't just throw your book out there and make tons of cash.

She didn't believe me until she spoke with a guy who was a published author and had written several books. He was still working his day job and told her that it was important to have a fan base that would help you promote your book and would read other works that you came out with.

She doesn't complain about me posting my work anymore.
 
Always good to hear the reality from time to time. That's a lot of grinding until the magic happens, if it does.
 
I'm reading Ernest Hemingways early effort, IN OUR TIME.

In one sense, its awful. The prose isnt much better than DICK & JANE, and there isnt much in the way of story. But the shit he writes about is pure genius. It's like finding flecks of gold in lotsa gravel. Maxwell Perkinds musta seen this, too.

My GF and I discussed the writing market today. For horror stories it isnt encouraging, but some places are accepting submissions, and the wait can be up to 12 months. So I told her that, good or bad, I plan to spend the year writing stories, improve my writing, and not give away what I do submit. Let the competition give their stuff away.
 
What you need to do is get a gig doing cover art (5% royalty), then advance to Art Director (+1% royalty across the catalog). :cool: ;)
 
I'm currently finishing book #26, this one for Wiley. Although non-fiction royalties are calculated differently from fiction royalties, the results are roughly the same.

It takes me 4-5 months to generate a 350-400 page non-fiction book if I'm working on nothing else at the time. If I'm doing well, I'll see mebbe $18,000 over the life of the book. That works out to ~$4000/month of 1099 income, which is not enough to live on when you figure in expenses. (1099 income works out to 50% of W-2 income when you figure cost of SE tax, paying for your own benefits, and so on.)

Why do I write books? A sense of optimism, that THIS one will sell a bunch and make me tons of money. And like I tell my students, writing books is like hitting yourself in the head with a hammer: it feels so good when you stop.

Dr. M speaks sooth. Don't quit your day job.
 
She didn't believe me until she spoke with a guy who was a published author and had written several books. He was still working his day job and told her that it was important to have a fan base that would help you promote your book and would read other works that you came out with.

I can relate to the author's advice. I have written a number of novels that sell resonably well, but don't generate much income. However, I'm building a readership that may eventually allow me to sell enough to make some real money.
 
Of course, I'm not counting the film rights. We all know there's a good chance of selling the film rights to our versions of "Making Grandma Love It."
 
Of course, I'm not counting the film rights. We all know there's a good chance of selling the film rights to our versions of "Making Grandma Love It."

Isn't this the point in the story where someone yells, "Hey! We could put on the show ourselves!"

And thus is born a new genre: Erotic writers starring in the video versions of their own stories. :devil:
 
Of course, I'm not counting the film rights. We all know there's a good chance of selling the film rights to our versions of "Making Grandma Love It."

Actually, the money is in the foreign language rights. If you are lucky enough to be offered a print contract, don't sign away the foreign language rights ;)
 
Sell your masterpiece to Random House or Simon and Schuster and they'll give you an advance of $5,000. That's the normal going rate for a first-time author for most types of fiction. On the other hand, compared to E-books, your cut of sales is only a measly 8-10%, and they take back the first $5K to cover their advance.

An important wrinkle on this. You don't get money past the advance until your sales have made up the advance, BUT (and it's a big but) the advance is yours to keep regardless. If your book only earns $4,000 on a $5,000 advance, you don't have to reimburse the shortfall.
 
An important wrinkle on this. You don't get money past the advance until your sales have made up the advance, BUT (and it's a big but) the advance is yours to keep regardless. If your book only earns $4,000 on a $5,000 advance, you don't have to reimburse the shortfall.

I wonder, though. If you only earn $4,000 on a $5,000 advance, what are the chances of getting another $5,000 advance on your second book?
 
Here are the hard facts, based on an article in Romance Writers' Report and personal experience:

E-books:

It's easy to get published in E-books, but you'll get no advance. Instead, the publisher will take something like 60% of whatever you sell, and, unless they advertise or have a large market presence like Harlequin or Ellora's Cave, you probably won't sell more than a handfull, literally. At $6 apiece, you're talking about an author's profit of something like $20. A successful E-book with a small, unknown publisher may generate you something like $200-$300. The publicity and promotion are all up to you, and cut into your profits considerably.

On the other hand, signing on with a name publisher can get you an initial royalty check of a few thousand dollars when the book's released, and generate residual royalties of a few hundred dollars a month every month thereafter for as long as they carry the book, which will be forever since it costs nothing to keep the book in the catalog.

Hard-copy Books

Sell your masterpiece to Random House or Simon and Schuster and they'll give you an advance of $5,000. That's the normal going rate for a first-time author for most types of fiction. On the other hand, compared to E-books, your cut of sales is only a measly 8-10%, and they take back the first $5K to cover their advance. If your book comes out as a $6.99 trade paperback, that means you're getting $0.55-$0.60/book and have to sell ~9,000 books to pay back your advance. Since initial print runs are usually 10,000 copies, though, publishers expect to earn back their advances.

There's another rub, too. Many E-book publishers will pay royalties monthly or quarterly, while hard-copy publishers traditionally pay twice a year. If your hard-copy is published too close to one of these pay-out dates, they'll hold back a portion of your commission to cover the books they've shipped which they estimate will be unsold and returned to them, the "reserves against returns", calculated by an arcane formula only the publisher seems to know, so you won't get your fair amount.

Can you make a living writing books that aren't best sellers? Can you crank out a Harlequin romance every month and a half? Then it's possible. Until then, don't quit your day job.


Interesting read. I read my first "E-book" the other day. I enjoyed it, Immensely.

I just find that I am one that prefers the Hard Copy book in my hands. To look at the art, to really "get my hands" on what I'm reading. I wondered if selling an E-book was in any way profitable, and had reached the conclusion on my own from reading and research that most likely it would be what one considers to be something you would do simply because you want to get your work out there. Not to make the gigantic profit that many assume that all writers make.

IF I were to ever write a book and sell, I'm in a unique position that I have a dear friend who works for Simon and Schuster Publishing house and has already said that should I take that step, she'd at least get me a foot in the door to have it seen.

*I will almost certainly never write the book she wants me to do. I don't see people wanting to read the life story of a woman who is a nobody...no matter how intriguing it may be.*

She wants me to publish my poems...and whether S&S would or not, at least she would have some contacts that she'd be willing to help me network with.

Anyway, thanks for some of this info. It's intersting to read at the very least!
 
I don't expect to ever make a dime from writing erotica. The market is too small and those writing for pay in it are all better at it than I am. With my other writing I make okay money, but nothing I can live on. I make most of my living from music, with insurance and added income via my day job. If I had my preference of how to earn my living I'd "make it" in music, quit the day job, and write and publish what I wanted without having to concern myself with publishing houses, agents, advances, etc. I'm just not interested in jumping through the hoops some well known authors have described to me.
 
I don't expect to ever get rich and be able to quit my day job with my writing, but it's nice to have a bit of extra money coming in every few months. It's also a nice boost to know I've actually got something "professionally" published with my pen name.
 
Interesting read. I read my first "E-book" the other day. I enjoyed it, Immensely.

I'm glad you liked it because most of my books are out as E-books, but I could never read one. I have to read slumped in a chair or lying on the couch or in bed. I have to be able to jam the thing in my pocket and take it with me and hold it in my hands, read it in restaurants and on the bus. I like the intimacy of paper and ink. I don't like electrons banging into my eyeballs.

As far as I'm concerned, the book is a perfect invention and will never go obsolete. I just wish authors got a bigger commission on them.
 
I'm glad you liked it because most of my books are out as E-books, but I could never read one. I have to read slumped in a chair or lying on the couch or in bed. I have to be able to jam the thing in my pocket and take it with me and hold it in my hands, read it in restaurants and on the bus. I like the intimacy of paper and ink. I don't like electrons banging into my eyeballs.

As far as I'm concerned, the book is a perfect invention and will never go obsolete. I just wish authors got a bigger commission on them.

Give me a big easy chair and a reading light. That's all I need plus my books. I used to have over 1000 of them, but in doing so much moving, I narrowed that down to only 100 that meant something to me. I donated the rest to the library. *It was a small library with little money to spend on books, they were THRILLED!*

I hope that books never go obsolete. We'd lose too much if they did.

That said, for someone on a limited income, e-books could make it easier to read the things I want and to enjoy, but a book in my hand will always be better!!
 
I don't read ebooks. I don't even read erotica or romance. Isn't that weird? :eek:

But I'm making money doing it. In erotica, it seems (and romance, too) having a big backlist and a continuous flow of new work is key. But I'm not making enough to support us full time. Maybe by next year or the year after though...
 
I wonder, though. If you only earn $4,000 on a $5,000 advance, what are the chances of getting another $5,000 advance on your second book?

Not good; not good at all.

But better than if your only previous publishing history was in e-books (or self-publishing).
 
I don't read ebooks. I don't even read erotica or romance. Isn't that weird? :eek:

But I'm making money doing it. In erotica, it seems (and romance, too) having a big backlist and a continuous flow of new work is key. But I'm not making enough to support us full time. Maybe by next year or the year after though...


I read almost all of my books now electronically. They are, however, book edits sent to me to do electronically. I don't think I've ever read one that way for my own pleasure.
 
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