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Cracker Barrel goes WOKE

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release.

Wall Street’s reaction to the logo redesign comes as Cracker Barrel has been working to refresh its image through new menu items and redecorated stores that eschew the 55-year-old chain’s old-timey approach in favor of a more modern look.
According to the company’s website, the man and barrel in the old logo represented “the old country store experience where folks would gather around and share stories.”
It’s unusual for a company’s share price to plunge dramatically due to a logo redesign, although marketing missteps can cause investors to question a company’ strategy. Cracker Barrel’s overhaul has been overseen by CEO Julie Felss Masino, who last year described the chain as “not as relevant as we once were,” and announced plans to update its down-home menu.
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"The company's name is inspired by the historical gatherings around cracker barrels, symbolizing a place for community and comfort."

Well fuck that. Nobody wants that. :)
 
Has anyone in the history of Cracker Barrel ever bought one of those rocking chairs? :)
 
Lovethatbigass said:
Woke is everything Republicans hate. They have no idea what it means.
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Maybe it used to be only Republicans being fed up with woke. 89% of the whole enchilada is just fucking stupid. Time to get back to cleaning up the streets. :)
 
Aren't you dipshits moved onto the next boycott yet?

I thought it was a 48 hour expiration.....I'm sure some random Internet liberal made you more upset today.
 
What is it about white woke liberal women? Budweiser. Jaguar. And now CRacker Barrel. They just love offending theior existing customer base and then marketing to a demographic which literally has no interest in them whatsoever. Star TRek and Marvel for that matter. It's like they're this weird Jim Jones-like Targeted Brand annihilation Cult that has this irrisistible urge to destroy. And what the heck are they doing a promotion in NYC for? i think the closest cracker barrel is 50 miles away - almost in to PA. It's like they have no clue who their customers are.

THe makeover is pretty much 100% - nothing unique about it anymore - just one more soulless chain - the Jaguar rebrand adapted to the restaurant business. It would be hard to have less understanding of your brand and your customers. They’re toast.

Thinking about it, they wouldn’t have tried this rebrand in the first place if they weren’t already completely out of touch with their customer base, and now they’ve made it worse by insulting that base. Haven’t people in New York figured out yet that tying a product to homosexuality or transvestism is going to badly damage its sales in other parts of the US? You have to wonder if the people running the Cracker Barrel redesign have ever eaten at Cracker Barrel before. Eother that or they want to tank the stock and for a private equity takeover play. This is cringe marketing from 2023 and AWFUL (Affluent white female urban liberal) marketing consultants from NYC who literally have not a single clue who Cracker Barrels market is. This is going to be fun.

I do feel sorry for their emplyees tho - the smart ones will start looking now.

https://twitter.com/x/status/1959078959636681092
 
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ChloeTzang said:
What is it about white woke liberal women? Budweiser. Jaguar. And now CRacker Barrel. They just love offending theior existing customer base and then marketing to a demographic which literally has no interest in them whatsoever. Star TRek and Marvel for that matter. It's like they're this weird Jim Jones-like Targeted Brand annihilation Cult that has this irrisistible urge to destroy.

THe makeover is pretty much 100% - nothing unique about it anymore - just one more soulless chain - the Jaguar rebrand adapted to the restaurant business

You have to wonder if the people running the Cracker Barrel redesign have ever eaten at Cracker Barrel before. Eother that or they want to tank the stock and for a private equity takeover play.

https://twitter.com/x/status/1959078959636681092
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ChloeTzang said:
Nooooo, it's the unnecessary and soulless rebranding. Pathetic
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To you. That isn't a woke thing....that is a thing that hurts your feels that you need to blame others for.

If you want to design logos or decide how companies can not go bankrupt.....the become a marketer or CEO

Nobody owes you anything
 
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ll74 said:
To you. That isn't a woke thing....that is a thing that hurts your feels that you need to blame others for.

If you want to design logos or decide how companies can not go bankrupt.....the become a marketer or CEO

Nobody owes you anything
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Doesn't hurt my feelings in the slightest. I'm amused.

One way or the other I shall be entertained.

I'm a vocal minority LOL.

And I've only been to Cracker Barrel once and I'm not gay, so obviously 'm not exactly their target market. LOL.

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