DeluxAuto
AntiSocial Extrovert
- Joined
- Dec 16, 2010
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https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/
The slogan had yet to be coined, but the sentiment was certainly there.
If you’ll recall, a Republican candidate named Roy Moore was running to represent Alabama in the Senate
when multiple women accused him of sexual misconduct. Fox News host Sean Hannity cast doubt on the allegations,
warning viewers not to “rush to judgement” against Moore, which caused Keurig to pull ads for their coffee makers
from his show — this was right as the #MeToo movement was taking off. In response, Hannity’s fans called for a boycott
and started smashing their Keurigs for social media. (In a since-deleted tweet, Hannity shared one such video, commenting, “Love it.”)
So, how is Keurig doing now?
The parent company, Keurig Green Mountain, acquired Dr Pepper Snapple Group in a $18.7-billion deal in 2018,
forming Keurig Dr Pepper Inc. — the third-largest beverage company in North America.
This behemoth’s annual gross profits have swelled ever since,
reaching $7.3 billion in 2022, a nearly 5 percent increase from the previous year.
Turns out a handful of Hannity viewers throwing a tantrum didn’t make a dent.
They tried
Keurig
In many ways, the Keurig kerfuffle of 2017 was the blueprint for the “get woke, go broke” phenomenon.The slogan had yet to be coined, but the sentiment was certainly there.
If you’ll recall, a Republican candidate named Roy Moore was running to represent Alabama in the Senate
when multiple women accused him of sexual misconduct. Fox News host Sean Hannity cast doubt on the allegations,
warning viewers not to “rush to judgement” against Moore, which caused Keurig to pull ads for their coffee makers
from his show — this was right as the #MeToo movement was taking off. In response, Hannity’s fans called for a boycott
and started smashing their Keurigs for social media. (In a since-deleted tweet, Hannity shared one such video, commenting, “Love it.”)
So, how is Keurig doing now?
The parent company, Keurig Green Mountain, acquired Dr Pepper Snapple Group in a $18.7-billion deal in 2018,
forming Keurig Dr Pepper Inc. — the third-largest beverage company in North America.
This behemoth’s annual gross profits have swelled ever since,
reaching $7.3 billion in 2022, a nearly 5 percent increase from the previous year.
Turns out a handful of Hannity viewers throwing a tantrum didn’t make a dent.
They tried
MAGAts and RWCJ “members” 
