Why Do Women Buy Luxury Products?

[Busybody]

 

[Busybody]

To Keep Other Women From Stealing Their Man. “We found that a woman who is wearing luxury items and designer brands is perceived to have a more devoted partner and as a result other women are less likely to flirt with him. Regardless of who actually purchased the items, other women inferred that the man had something to do with it and is thus more devoted to her.”


The study finds that men and women both spend money on expensive items to impress . . . women, just in different ways.

 

[girlsmiley]

I lost my gold bracelet.

 

[Busybody]

I lost my gold bracelet.

judging from your AV

im 200% certain

you can get what you want

 

[Lovetolisten]

You get what you pay for...

I agree somewhat... but not entirely. Luxury items can give the impression that a woman is high maintenance, scaring away other males. That is my H's motive.

 

[girlsmiley]

I spend money on my partner and myself as often as possible. Like, all the time.

You only live once, bb. We don't have kids. Work hard, play hard.

 

[Domesticity]

Hmmm, wonder what it says about me. I'm cheap and don't care if an item is expensive and a luxury item. What, in particular, did the study consider a luxury item? Honestly, as long as I look well put together and like I actually take a few minutes to take care of myself on a daily basis I don't need the not expensive glasses, bags, shoes, jewelry, etc. I'm also not worried at all about my husband cheating on me and he really never flirts. Maybe that is why idgaf about pricey bags with logos branded all over them.

 

[Busybody]

I spend money on my partner and myself as often as possible. Like, all the time.

You only live once, bb. We don't have kids. Work hard, play hard.

I agree with what you say



Who is this BB?

I am PP, Pablo Plunder, aka, Anquan Jihad, aka, IWFTHAG, aka TurnerLeaf, Aka Gitmo Bound, aka, Smart Juan

BB?

ever heard of him

 

[Busybody]

Hmmm, wonder what it says about me. I'm cheap and don't care if an item is expensive and a luxury item. What, in particular, did the study consider a luxury item? Honestly, as long as I look well put together and like I actually take a few minutes to take care of myself on a daily basis I don't need the not expensive glasses, bags, shoes, jewelry, etc. I'm also not worried at all about my husband cheating on me and he really never flirts. Maybe that is why idgaf about pricey bags with logos branded all over them.

here is the study, read

Research reveals luxury products’ role in relationships






Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota research suggests some women also seek these luxury items to prevent other women from stealing their man.

Through a series of five experiments featuring 649 women of varying ages and relationship statuses, Carlson School of Management Associate Professor Vladas Griskevicius and PhD student Yajin Wang discovered how women’s luxury products often function as a signaling system directed at other women who pose a threat to their romantic relationships.

“It might seem irrational that each year Americans spend over $250 billion on women’s luxury products with an average woman acquiring three new handbags a year, but conspicuous consumption is actually smart for women who want to protect their relationship,” says Griskevicius, coauthor of The Rational Animal: How Evolution Made Us Smarter Than We Think. “When a woman is flaunting designer products, it says to other women ‘back off my man.’”

Griskevicius and Wang first investigated what other women infer about a woman’s relationship partner based on the luxuriousness of her possessions. “We found that a woman who is wearing luxury items and designer brands is perceived to have a more devoted partner and as a result other women are less likely to flirt with him,” says Wang. “Regardless of who actually purchased the items, other women inferred that the man had something to do with it and is thus more devoted to her.”

In another study, Griskevicius and Wang made participants feel jealous by having them imagine that another woman was flirting with their man. Shortly afterward, the women completed a seemingly unrelated task in which they drew a luxury brand logo on a handbag. The result? When women felt jealous, they drew designer logos that were twice the size of those in the other conditions.

“The feeling that a relationship is being threatened by another woman automatically triggers women to want to flash Gucci, Chanel, and Fendi to other women,” explains Wang. “A designer handbag or a pair of expensive shoes seems to work like a shield, where wielding a Fendi handbag successfully fends off romantic rivals.”

Another of Griskevicius and Wang’s studies revealed that when romantic relationships were threatened, women not only desired more expensive handbags, cars, cell phones, and shoes, they also spent 32 percent more of their own money for a chance to win an actual luxury spending spree.

This research highlights that luxury products serve an important function in relationships, but that men and women use conspicuous consumption for a different purpose. Past research by Griskevicius has found that men often seek expensive products to show off to the opposite sex in order to attract them as mates. The current studies reveal that women often seek expensive products to show off to the same sex in order to protect their turf.

“The fact that most women’s luxury products are aimed to impress other women helps explain why men have a hard time figuring out if a woman’s handbag costs $50 or $5,000,” adds Griskevicius. “Women’s designer products are geared to show off to other women not men.”

A surprising finding in the paper was that feelings of jealousy triggered a desire for luxury products not just for women in committed relationships but also for single women. “Many single women obviously want designer products, but instead of these products saying back off my current man, the single woman is saying back off my future man,” adds Wang. “Conspicuous consumption for women has a lot to do with subtle status within the female group.”

“Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women” is currently in press at the Journal of Consumer Research

Read more at http://scienceblog.com/64907/resear...ts-role-in-relationships/#SYwU0ghrRTyuKDgM.99

 

[Busybody]

my wife is always the best dressed woman around

with the latest everything

she buys it all at 10% of value

at consignment shops

she got me there as well

Im 2nd hand

 

[JAMESBJOHNSON]

Thirty years ago my secretary was hot and bothered by a guy with a Rolex watch. She wasn't impressed that my home cost a lot more than a Rolex watch. Jewelry is bullshit for stupid girls.

 

[Busybody]

Thirty years ago my secretary was hot and bothered by a guy with a Rolex watch. She wasn't impressed that my home cost a lot more than a Rolex watch. Jewelry is bullshit for stupid girls.

she wasn't impressed by the "person" who LIVED in the home

 

[Lovetolisten]

“We found that a woman who is wearing luxury items and designer brands is perceived to have a more devoted partner and as a result other women are less likely to flirt with him,” says Wang.

Perceived is the key word. That doesn't mean it is WHY women buy luxury items, just that others may make that initial perception.

 

[Aquagal]

If something showed me it had better quality, and there have been a couple things I've bought or has been bought for me over the years, then I appreciate good crafts ship. If I see a friend with some head to toe name brand bullshit, and I have one in mind, I just think she looks pretentious.

 

[Busybody]

but it is THAT perception that keep predators away

 

[warrior queen]

Now I'm confused

I buy what I like, not what I think will impress anyone else.
I'll happily wear a pair of $20 Target shoes over a pair of Choo's, and I don't give a Damn what anyone else thinks.
My latest handbag cost just $15 - but my purse/wallet cost me $180. And that was only because the purse is EXACTLY what I was looking for and I liked it. I was exstatic to find it fitted all my cards and other bits, and I can honestly say I was not standing in the shop wondering if anyone else would like it!

I have only ever bought cars with other people in mind.... and that's because I go to car shows a lot and love it when people (mostly guys not women) rave over them.

 

[Busybody]

If something showed me it had better quality, and there have been a couple things I've bought or has been bought for me over the years, then I appreciate good crafts ship. If I see a friend with some head to toe name brand bullshit, and I have one in mind, I just think she looks pretentious.

sorry

no fucking clue what you said

I was staring at the AV

IS IT YOU?


















































Oh OH!

Into the DOG HOUSE for you, Pablo Plunder http://t3.***********/images?q=tbn:ANd9GcTCpDf7QHHKcGz38-vGXZZzCDjQa6C6qnTvnTY4TmBK03ytlPK4

 

[Aquagal]

sorry

no fucking clue what you said

I was staring at the AV

IS IT YOU?
Oh OH!

Into the DOG HOUSE for you, Pablo Plunder http://t3.***********/images?q=tbn:ANd9GcTCpDf7QHHKcGz38-vGXZZzCDjQa6C6qnTvnTY4TmBK03ytlPK4

You just can't help yourself, can you?

 

[Tryharder62]

It's the same reason why men masterbate, it's fun and it brings you pleasure. The thing with me though is I have a few nice pieces of jewelry but if it is pretty and lasts I am fine with costume jewelry.

 

[Aquagal]

It's the same reason why men masterbate, it's fun and it brings you pleasure. The thing with me though is I have a few nice pieces of jewelry but if it is pretty and lasts I am fine with costume jewelry.

I wear not one piece of jewelry on a daily basis. Dressing up is putting on my fave bracelet from Mexico for 10 pesos. Maybe earrings, but then they always get tangled up in my hair.

 

[Tryharder62]

I wear not one piece of jewelry on a daily basis. Dressing up is putting on my fave bracelet from Mexico for 10 pesos. Maybe earrings, but then they always get tangled up in my hair.

That is because you are gorgeous my dear. You don't need anything else.

 

[Aquagal]

That is because you are gorgeous my dear. You don't need anything else.

Thank you, you always pick me up after BB is such a meanie.

 

[warrior queen]

I wear not one piece of jewelry on a daily basis. Dressing up is putting on my fave bracelet from Mexico for 10 pesos. Maybe earrings, but then they always get tangled up in my hair.

Oh godness! I feel completely naked without my jewellery on!
I wear 8 rings, a necklace, 4 ear-rings and an ear plug in each ear, nipple/belly/clit rings and a medicalert bracelet 24/7.
If I have to take one off for any reason, I am lost!

 

[Batch]

Oh godness! I feel completely naked without my jewellery on!
I wear 8 rings, a necklace, 4 ear-rings and an ear plug in each ear, nipple/belly/clit rings and a medicalert bracelet 24/7.
If I have to take one off for any reason, I am lost!

You probably lose your balance, huh?, right?

 

[warrior queen]

You probably lose your balance, huh?, right?

Hahaha - almost