3113
Hello Summer!
- Joined
- Nov 1, 2005
- Posts
- 13,823
There's been a change to Tinkerbell (yes of Peter Pan and Disney fame). Here's what's happening: Disney has little girls in their money-making-pocket with all their Princess products (straight-to-DVD animated movies continuing the stories of popular princesses like Cinderella, Belle, Jasmine, etc.; also costumes, tee shirts, picture books, games, websites, etc.). And they've got the pre-teen girls with Hannah Montana.
But they're not getting the girls in between those two ages, the ones too old for princesses but too young for Hannah. What to do? Sprinkle and little fairy dust and before you can say "Neverland" you've got yourself a new niche market. Yes, that's right. They're creating a line of fairies based around Tinkerbell.
http://images.morris.com/images/lubbock/mdControlled/cms/2008/03/02/252890418.jpg
They're hip, green, and multi-cultural (you always want to have different types for different girls to pick as their favorite, and here we have the usual. Hey, it works! We have demure and pretty, tomboyish, sassy--we also have blond, brunette, or redhead!). They'll have a website, jewelry, and their own new movie.
Okay fine. But here's the rub. Disney is putting out a new, animated, straight-to-DVD feature to introduce girls to all these new fairies and...Tinkerbell talks.
In the original Peter Pan, all Tink said was "Stupid Ass!" In the Disney movie, she never said a word. It was a given that Tink never talked--she was all body language. But now she's talking.
New Tink. This does not look good. I suspect it's going to go over about as well as New Coke...but then I'm not the target audience. It's altogether possible that girls of that particular age will go gah-gah over this and fairies will be the next fad among that age group. Any parents of girls this age better get ready.
But they're not getting the girls in between those two ages, the ones too old for princesses but too young for Hannah. What to do? Sprinkle and little fairy dust and before you can say "Neverland" you've got yourself a new niche market. Yes, that's right. They're creating a line of fairies based around Tinkerbell.
http://images.morris.com/images/lubbock/mdControlled/cms/2008/03/02/252890418.jpg
They're hip, green, and multi-cultural (you always want to have different types for different girls to pick as their favorite, and here we have the usual. Hey, it works! We have demure and pretty, tomboyish, sassy--we also have blond, brunette, or redhead!). They'll have a website, jewelry, and their own new movie.
Okay fine. But here's the rub. Disney is putting out a new, animated, straight-to-DVD feature to introduce girls to all these new fairies and...Tinkerbell talks.
In the original Peter Pan, all Tink said was "Stupid Ass!" In the Disney movie, she never said a word. It was a given that Tink never talked--she was all body language. But now she's talking.New Tink. This does not look good. I suspect it's going to go over about as well as New Coke...but then I'm not the target audience. It's altogether possible that girls of that particular age will go gah-gah over this and fairies will be the next fad among that age group.
Any parents of girls this age better get ready.
