cantdog
Waybac machine
- Joined
- Apr 24, 2004
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Daniel Redwood: Why have conservatives been more effective than liberals in framing American political discourse in recent years?
George Lakoff: First, they’ve been working at it and have invested in it for a lot longer. Conservatives have spent over $2 billion on 43 think tanks over the past 30 to 40 years and they have invested heavily in a language apparatus that’s very effective. Overall, the result is that they have been able to frame all the issues their way for some time, to get it out to the public and to control a great deal of the media, partly through ownership of the media.
Redwood: What do you mean by a “language apparatus”?
Lakoff: An organization that designs language. For example, [Republican pollster and consultant] Frank Luntz’s organization puts out a handbook each year about 600 pages long, on how to argue each issue, what words to use, what words not to use, how the other side argues, sample speeches, and so on. Then they have a system for training people who are in their think tanks, people who are running for office, officeholders, judges, and so on, in how to use conservative language and how to use these argument forms. That also includes reporters. So they have a large training apparatus that the Democrats don’t have.
In addition, there’s a problem within the conceptual system of liberals and progressives that has made it difficult for them to understand what has been happening to them. In their conceptual system, it’s assumed that you can simply talk literally, that you can just say what you mean, just state the facts, tell the facts to the public, and the public will come to the right conclusion. Conservatives have understood that you need to frame issues, and they’ve learned to frame them their way. Reasoning occurs within a given framing of the issues, and conservatives have learned how to do that very effectively. Democrats have not learned the same lesson.
Here's the interview.
It's a completely partisan source, and you may certainly discount it. I was struck only by the references to the deliberate creation of the newspeak we now see being used to talk about our little civilization's immediate future. We used to laugh at the CPUSA's diatribes about "running-dog lackeys of the capitalist establishment," and clumsiness of that kind, despite the accuracy of the sentiment. This so-called conservative movement of radical anti-statists use a similar set of words and phrases every bit as characteristic. True, ordinary conservatives ought to know better than to help employ these Orwellian terms, but they seem to like the power aspects of it. I know a lot of you skipped the Phil Agre article which described how he deciphered what was being done to the language of political talk, but I think this is important.
We are being manipulated constantly by everyone, from our mothers to our presidents. I do as much manipulating, maybe, as some people do. It's normal human behavior, and it beats the hell out of brute force or blackmail as a tactic.
Resisting being manipulated is often as easy as recognizing it when a number is being run on you. My little girl would of course try to manipulate me, for example, and I would sometimes spot the wheels turning. These words are the wheels.
See how often the gops use "robust" lately. It's one of the words on Luntz's list, his newspweak for the current season. Last presidential election we were whining and we should get over it. The wordmill is still working, and I think we ought to peer behind the screen and see the wheels.
cantdog