Minorities in commercials

[GiaCat]

I have noticed there are many more minorities in commercials. There are also more diverse groups, gays, lesbians, and mixed couples.

I could not find anything on the Net discussing this new phenomenon from people working for advertising companies. So I don't know if this is a deliberate move by the advertising industry or just a normal course of how society is changing. Overall, this does make good business sense for many companies. Companies want to expand there markets, so reaching out to different groups is a good strategy.

 

[RoryN]

I have noticed there are many more minorities in commercials. There are also more diverse groups, gays, lesbians, and mixed couples.

I could not find anything on the Net discussing this new phenomenon from people working for advertising companies. So I don't know if this is a deliberate move by the advertising industry or just a normal course of how society is changing. Overall, this does make good business sense for many companies. Companies want to expand there markets, so reaching out to different groups is a good strategy.

Yes, it's deliberate.

No, in general, advertising companies aren't going to say much - because the discussions leading up to the ads probably sound like, "Hey, let's stick a black woman in this one - unless we've already met our black woman quota. We have? Then, how about a lesbian couple; our jeans-buying demo loves them, and we need to increase our homo sensitivity meter. No? Asian girl? We're good for a Chinese? Okay, go with that."

 

[renard_ruse]

Blacks are over represented in TV commercials. In fact VERY over represented, for many years now. I have posted on this several times here in the past.

Obviously its part of the anti-white racist conspiracy. Most people don't watch commercials anymore anyway, but yes, many people are increasingly aware that they are being manipulated.

Its much like the constant portrayals of "non-traditional gender roles." That is showing women as construction workers and men changing diapers, etc. They aren't just selling products anymore. Its all part of The Conspiracy to brainwash people.

 

[renard_ruse]

Corporate America is the biggest bastion of political correctness these days, even surpassing the university system in some ways.

 

[RoryN]

Blacks are over represented in TV commercials. In fact VERY over represented, for many years now. I have posted on this several times here in the past.

Everyone: put on your mock-shock faces.

anti-white racist conspiracy

You could save yourself - and us - a lot of time by just posting these four words over and over.

 

[IrezumiKiss]

Blacks are over represented in TV commercials. In fact VERY over represented, for many years now. I have posted on this several times here in the past.

Obviously its part of the anti-white racist conspiracy. Most people don't watch commercials anymore anyway, but yes, many people are increasingly aware that they are being manipulated.

Its much like the constant portrayals of "non-traditional gender roles." That is showing women as construction workers and men changing diapers, etc. They aren't just selling products anymore. Its all part of The Conspiracy to brainwash people.

Corporate America is the biggest bastion of political correctness these days, even surpassing the university system in some ways.

I KNEW RENARD RUSE WAS GOING TO POST IN THIS THREAD AS SOON AS IT WAS MADE. TWICE, EVEN.

http://31.media.tumblr.com/760aea3699b458713bae3ae1ace24167/tumblr_mil4q4utPG1rc0luco1_400.gif

http://media.tumblr.com/2ee7bad23bed5fdda815c58341c549d0/tumblr_inline_moyj86u3yS1qz4rgp.gif

"Minority" (read: BLACK PEOPLE) concern threads highlighting their usurping of white hegemony in society like the OP are like an Imperial cruiser tractor beam to his clunky space tugboat!

 

[NOIRTRASH]

Blacks watch tv, whites don't. Sick people watch tv, well people don't. Old fucks watch tv, young people don't. Fatso's watch tv, skinny minnies don't. Diabetes commercials are fulla fat black women.

Youll never see blacks in commercials for wall street investing. Or Mercedes.

 

[ms_ann_thrope]

People still watch commercials?

 

[Hard_Rom]

Profit margins are so tight with many industries you can't afford to insult/ignore/upset, even unintentionally, 1% and have 15% dislike you and your product for it.

You get a 5% drop in sales or revenues and it's golden parachute time for some executive.

I myself am colour blind. I just see a hot chick on the commercial trying to sell something.

Where I grew up, if you weren't Dutch, you were in the minority. Portuguese girls were our exotic foreign group in high school. 2 blacks, 2 ME (children of science/math teacher), 1 oriental, 12 native, 80 Portuguese, the rest of 1200 kids white as white could be.

My next door neighbour best friend was 1/2 Pilipino, 1/2 Metis. He went to Catholic high school.

Best friend was only real visible minority for 8 miles. Until you got to the reserve. That and I like dark haired green eyed brunettes and exotic looks. I'm either colour blind or all for more dusky beauties.

 

[Hypoxia]

People of all ethnicities buy stuff if they can.

People who sell stuff usually don't care whose money they're taking as long as the cash flows in. They tailor their sale messages to extract as much money from as many people they can.

It ain't rocket science, folks.

 

[Bookishleigh]

Blacks watch tv, whites don't. Sick people watch tv, well people don't. Old fucks watch tv, young people don't. Fatso's watch tv, skinny minnies don't. Diabetes commercials are fulla fat black women.

Youll never see blacks in commercials for wall street investing. Or Mercedes.

Huh....this makes me fearful to see what analysis there is for those that sit at a computer for large portions of time divulging such "interesting" facts.

 

[Hard_Rom]

Blacks watch tv, whites don't. Sick people watch tv, well people don't. Old fucks watch tv, young people don't. Fatso's watch tv, skinny minnies don't. Diabetes commercials are fulla fat black women.

Youll never see blacks in commercials for wall street investing. Or Mercedes.

You would have to be a sick old fat fuck to know this. Else how would you know what colour people are in TV commercials. You actually watch commercials? Watching TV is bad enough!

You would think considering that BWD seems to have quite a few Mercedes as driven car in question, Mercedes would target an obvious customer with ads.

 

[NOIRTRASH]

Huh....this makes me fearful to see what analysis there is for those that sit at a computer for large portions of time divulging such "interesting" facts.

Get a PhD in industrial psychology. They collect all the tidbits and make sense of everyone. But lemme tell yuh lil animals do as well simply observing us. Its simple. All they know is what they feel about what they observe and experience. 99% of human psychology is simple paying attention to what people like and don't like. Gimme 15 minutes and I'll write your biography.

 

[miles]

So if a black person doesn't see other black people in commercials they won't buy the product?

Are you fucking kidding me?

 

[PoppingTom]

So if a black person doesn't see other black people in commercials they won't buy the product?

Are you fucking kidding me?

You, the Black Jew, must know......

 

[MagicalErotica]

The problem is, the outrage for "equal representation" isn't quite mutual, so it's a complete no-brainer for companies to show minorities. Which begs the question: Who among us are the real discriminators?

 

[IrezumiKiss]

So if a black person doesn't see other black people in commercials they won't buy the product?

Are you fucking kidding me?

http://media0.giphy.com/media/Rhhr8D5mKSX7O/giphy.gif

Bozhe moi.

See, I knew this thread was gonna get stupid!

Gia, why you do this seagull shit drop here and then fly away?

 

[lovecraft68]

People still watch commercials?

Yup, all those Rob Lowe's without direct TV still watch commercials.

 

[snugglestruggle]

I have noticed there are many more minorities in commercials. There are also more diverse groups, gays, lesbians, and mixed couples.

I could not find anything on the Net discussing this new phenomenon from people working for advertising companies. So I don't know if this is a deliberate move by the advertising industry or just a normal course of how society is changing. Overall, this does make good business sense for many companies. Companies want to expand there markets, so reaching out to different groups is a good strategy.

Yes it's deliberate, ever since Obama was elected back in 08. It's like advertisers and Hollywood had an epiphany that minorities have $ to spend and they can act too. It's so disingenuous on their part it gets only because there is no vomit emoji.

 

[Aella_]

Not sure if it's entirely related:
But they do someting similar in Au and NZ. Once a year, the big institutions have a "team building day" or "cultural appreciation day". Which would be a good idea, in theory, only that there've been hijacked to ridiculous PC proportions by management. When in fact, the best times are the uninformal gatherings or cultural organized by the 'locals', and where everyone is welcome.

Moreover, whenever they ask a foreigner where (s)he is from, they preface it with: "You have such a lovely accent. Where are you from?"

 

[GiaCat]

People of all ethnicities buy stuff if they can.

People who sell stuff usually don't care whose money they're taking as long as the cash flows in. They tailor their sale messages to extract as much money from as many people they can.

It ain't rocket science, folks.

True, it's about maximizing profit from a given advertising campaign. It was the same in the Mad Men days as it is now. But back then there was a much higher % of whites.

So if a black person doesn't see other black people in commercials they won't buy the product?

Are you fucking kidding me?

Its well known that people are more apt to buy a product when they can relate to the commercial. Its not 100%, but target marketing works.

 

[ms_ann_thrope]

I am your father.

http://www.slate.com/content/dam/slate/blogs/outward/2015/10/06/campbell_soup_ad_features_gay_family_eating_star_wars_soup/gaydadscampbellsoup_1.jpeg.CROP.promovar-mediumlarge.jpeg

 

[Hard_Rom]

So if a black person doesn't see other black people in commercials they won't buy the product?

Are you fucking kidding me?

Every marketing strategy to eke out 1% increase for fat bonuses al around! Helps an awful lot if your audience can relate/sympathize/connect with. If you are not racist, you don't care anyways. The razor which shaves a black NBA guys head will do my chin just fine too. And the hot chick/milf doing yoga while selling Tampon. Like it matters what colour she is. All pink inside.

If you have X% of minorities, you should have X% represented in media. An enlightened society would not care if it was more.

Or!
Could be an insidious plot of the one world government to get us believing people are the same no matter skin colour. And to make us colour blind. There will be so many minorities on TV. Seeing them in the street will seem normal. And that as innocent babes we have every chance of becoming a good person.

 

[Wrong Element]

Its well known that people are more apt to buy a product when they can relate to the commercial. Its not 100%, but target marketing works.

Sure. You watch an ad for a Marvel movie that airs during an NFL game, they play up the action and explosions. An ad for the same film airing on Lifetime will emphasize relationships.

I haven't really noticed the "more minorities in commercials" thing, except for seeing gay couples. That's gone from nonexistent a few years ago to being semi-commonplace.

 

[Aella_]

As I see it, moviemakers and advertizers are sometimes motivated by different things. Depending a lot on whether they are subsidised by the government, or private enterprizes.
- Movies with govt. subsidy, that are clearly targeted towards a white audience, who have the occasional gay couple or person of colour : PCnness and hypochrisy.
- Private business-owners who advertize their product: marketing, need to peak the interest to the audience that's more likely to buy their product.


1.From my personal pov, there's no conspiracy or PC cover-up for bigotry on the part of corporations or advertizers.They don't care if you and I are white, black, asian, straight or gay. They just want to sell their product, and for them, we're just an amorphous indistinct herd of potential buyers.
So they select the type of actor representing the average Joe who's most likely to buy their product (ie asian actor if they're selling a violin, gay actors if they want to sell products related to weddings, given that there's a window period of a year or so, since the law was passed, where you'll probably see an incrwase in gay marriages etc.)

So the actor, for them, is just a commodity, something that increases the chances of them selling their product.


2.But that's the tendency everywhere, nowadays, with all those private businesses (corporations and billionaires) who, in this globalized and internet society, have access to a much wider range of potential buyers, more than ever.

We also moved from a global society of consumption, towards a neofeudalistic business-oriented society, where everything is commodified and quantified : us (the faceless herds of buyers, or voters, or consumers of educational activities, etc. ). Even education and cultural enterprises are now quantified and commodified and approached in a cookbook, concrete-practical sort of way. (as per H. Giroux)
A lot of my current or former co-workers told me and hold the view that us, employees, are not viewed as individuals by the high-level managers; we are viewed, instead, as nombers on a payroll.