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Hello Summer!
- Joined
- Nov 1, 2005
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Seems the company, under a different name, is going to try serving up booze along with the coffee and tea. What kind of Frappicinos might they make? 
Full story here.Starbucks Corp. said Thursday it is wiping its name from one of its Seattle-area stores and adding alcohol to the menu. The Seattle-based gourmet coffee chain said it is changing the name of one of its existing stores in its hometown to a name that reflects the neighborhood location. The store will be called 15th Avenue Coffee and Tea. It will open next week and will serve coffee and tea as well as wine and beer.
The company said it will then open two more Seattle-area stores without the Starbucks name in locations that aren't currently Starbucks stores. The chain said if the rethought coffee shop is a success it will consider replicating it in other cities. "It's interesting," said Morningstar analyst R.J. Hottovy, "especially since the Starbucks brand has been such an integral part of their success."